7 Steps to Creating a Killer Marketing Video

We’re ramp­ing up an ani­mat­ed video for one of our clients at the moment. They have a ton of vis­i­tors com­ing to their site, but we’re not see­ing peo­ple stick around too long. A short explain­er will be the per­fect tool to deploy to get their val­ue propo­si­tion and dif­fer­en­ti­a­tion across to new vis­i­tors in an impres­sive way.

Stud­ies show that con­sumer demand for video con­tent has increased dra­mat­i­cal­ly, with 43% want­i­ng to see more videos from mar­keters. Videos and ani­mat­ed con­tent have become high­ly sig­nif­i­cant in the con­ver­sion process, with 51.9% of mar­keters claim­ing that video has the best ROI as com­pared to oth­er types of con­tent. In fact, land­ing pages with videos lead to 800% more conversion.

Here are the 7 Steps to Cre­ate a Killer Mar­ket­ing Video:

• Deter­mine your video’s objec­tives and tar­get audience
• Pick the right type of video con­tent for your purpose
• Keep it short
• Cen­ter it around a brand story
• Don’t be boring
• Decide on where to put your video
• Mea­sure and ana­lyze performance

I gen­uine­ly appre­ci­ate that they start­ed with the goal in mind and end­ed with mea­sur­ing the per­for­mance of the effort!

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