Who We Are

Rosy Lopez is the Founder and CEO of Rosy Strate­gies, a bou­tique mar­ket­ing and pub­lic rela­tions firm deliv­er­ing inte­grat­ed, results-dri­ven solu­tions to law firms, pro­fes­sion­al ser­vices, and mis­sion-dri­ven orga­ni­za­tions. With more than 25 years of exec­u­tive-lev­el expe­ri­ence, Rosy is a trust­ed advi­sor to C‑suite lead­ers, deliv­er­ing strate­gic guid­ance in brand­ing, vis­i­bil­i­ty, and busi­ness growth.

Through­out her career, Rosy has led high-impact mar­ket­ing and busi­ness devel­op­ment ini­tia­tives for sev­er­al AmLaw firms, offer­ing deep exper­tise across dig­i­tal mar­ket­ing, PR, brand strat­e­gy, SEO, con­tent devel­op­ment, and cor­po­rate com­mu­ni­ca­tions. Through Rosy Strate­gies, she pro­vides both full-ser­vice mar­ket­ing sup­port and frac­tion­al CMO ser­vices, allow­ing firms to access senior-lev­el insight and exe­cu­tion on a flex­i­ble, scal­able basis.

Known for her col­lab­o­ra­tive approach and strate­gic mind­set, Rosy part­ners close­ly with lead­er­ship teams to craft and imple­ment mar­ket­ing strate­gies aligned with long-term busi­ness goals. Her client engage­ments are marked by clar­i­ty, cre­ativ­i­ty, and mea­sur­able impact.

In addi­tion to her pro­fes­sion­al accom­plish­ments, Rosy is deeply com­mit­ted to pub­lic ser­vice and social impact. She serves on the Board of Direc­tors for the YWCA South Flori­da, a non­prof­it ded­i­cat­ed to elim­i­nat­ing racism, empow­er­ing women, and pro­mot­ing peace, jus­tice, free­dom, and dig­ni­ty for all. With a lega­cy span­ning over a cen­tu­ry, YWCA South Flori­da pro­vides pro­grams that sup­port eco­nom­ic empow­er­ment, health and well­ness, ear­ly edu­ca­tion, and youth devel­op­ment for mar­gin­al­ized communities.

Rosy is the past Chair of Women Unit­ed for the Unit­ed Way of Broward Coun­ty, a net­work of women phil­an­thropists who dri­ve change through lead­er­ship, fundrais­ing, and vol­un­teer efforts to improve lives in the local community. 

She pre­vi­ous­ly served on the Board of Direc­tors and as Sec­re­tary of the Broward Health Foun­da­tion, the char­i­ta­ble arm of one of the nation’s ten largest pub­lic health­care sys­tems. The Foun­da­tion rais­es funds to sup­port Broward Health’s hos­pi­tals, pedi­atric care, school-based clin­ics, and pre­ven­tive health ini­tia­tives that serve more than 1.2 mil­lion res­i­dents across the region.

Rosy was also appoint­ed to the Board of Direc­tors of Broward Health­Point (for­mer­ly Com­mu­ni­ty Health Ser­vices of Broward), an affil­i­ate of Broward Health that deliv­ers afford­able, high-qual­i­ty pri­ma­ry care to under­served pop­u­la­tions across the north­ern two-thirds of Broward Coun­ty. The orga­ni­za­tion plays a crit­i­cal role as a med­ical safe­ty net for those in need.

In addi­tion, Rosy served on the Advi­so­ry Board for the Win­ter­fest Boat Parade, one of South Florida’s most icon­ic events and a major eco­nom­ic dri­ver for the region. The annu­al parade attracts over one mil­lion spec­ta­tors and gen­er­ates more than $50 mil­lion in local eco­nom­ic impact.

She also pre­vi­ous­ly served on the Board of Direc­tors of ARC Broward, a non­prof­it that trans­forms the com­mu­ni­ty by cre­at­ing oppor­tu­ni­ties for peo­ple with dis­abil­i­ties and oth­er life chal­lenges to achieve their full poten­tial. Through edu­ca­tion, work­force devel­op­ment, and behav­ioral health pro­grams, ARC Broward empow­ers indi­vid­u­als and strength­ens fam­i­lies across the region.

Rosy earned her Bach­e­lor of Busi­ness Admin­is­tra­tion in Inter­na­tion­al Mar­ket­ing and Man­age­ment from the Uni­ver­si­ty of Mia­mi and holds a cer­ti­fi­ca­tion in GenAI in Action from the Uni­ver­si­ty of South Flori­da, equip­ping her to guide clients through the evolv­ing inter­sec­tions of mar­ket­ing and arti­fi­cial intelligence.

Her con­tri­bu­tions to busi­ness and the com­mu­ni­ty have earned her mul­ti­ple hon­ors, including:

• Amer­i­can Heart Association’s 2023 Woman of Impact Nominee
• South Flori­da Busi­ness & Wealth’s 2022 Pres­ti­gious Women Award Honoree
• Healthy Moth­ers Healthy Babies 2021 Out­stand­ing Moth­er of the Year
• Apogee Award for Chief Mar­ket­ing Offi­cer of the Year (2014) – the inau­gur­al recip­i­ent for Broward Coun­ty, pre­sent­ed by South Flori­da Busi­ness & Wealth Magazine

Rosy’s work is ground­ed in pur­pose, pow­ered by col­lab­o­ra­tion, and focused on help­ing busi­ness­es and com­mu­ni­ties grow with integri­ty, vision, and impact.