Marketing
PASSIONATE. DETERMINED. WHATEVER IT TAKES.
Our Integrated Marketing approach includes a complete assessment of your entire current marketing infrastructure and works with you to formulate a strategic plan based on your current and future needs and then guides you into implementation.
Remember, a plan without action is just a bunch of words on paper.
Resourceful. Focused. Effective.
We believe in supporting your accomplishments and goals, crisis and issues management and reputation building strategy with customized message development and outreach. In today’s fragmented media environment, we aggressively compete to secure positive news coverage for you through media strategy development, news pitching and positioning during current events, just to name a few.
Branding
Rosy Strategies looks at your business, brand and reputation from a fresh perspective that is informed by insights and aligned with your business goals. We work collaboratively with you to create a new brand or revitalize an existing one with the objective of putting your business in growth mode.
Multi-Media
SOCIAL MEDIA, DIGITAL ADVERTISING, PPC
Curating online experiences using digital, social and mobile media to launch new products and services and connect to audiences who impact your business. Our digital and social media services team delivers everything you need to create strategic, high-impact and engaging online experiences.
Whether you need to draw a crowd, get in with the in crowd or stand out in a crowd, Rosy Strategies can help. We put digital and social media campaigns together that fuel, change and further conversations about your brand.
Search Engine Optimization
The foundation of any successful digital marketing campaign lies in the ability to convert traffic into conversions. Driving traffic to well-optimized websites and landing pages is the first step towards channeling those leads.
The best websites include a unique blend of creative design and conversion rate optimization best practices. This applies to both B2B and B2C websites and is critical for generating a positive return on ad spend, social media, email marketing, etc., and properly communicating your brand message.
Web Development
Having a website and building it properly gives you the chance to position yourself in front of those already seeking what you have to offer.
Corporate Website Development — eCommerce Website Development
Responsive Website Layouts (mobile/smart phone ready)
Custom Development — Website Maintenance — Website Redesign
Strategic Philanthropy
We help you target your company’s giving efforts around a cause or issue that simultaneously provides a direct benefit for the cause and also supports the company’s core business objectives. Also known as cause-related marketing or community partnering, we look at your business goals, employee interests, community issues and core competencies to fuse corporate and social objectives together to create a personalized action plan.
Other Available Services
Custom Branded Merchandise (perfect for trade shows, etc.)
Video Development
Photography — Email Campaign
e‑Newsletters — Direct Mail Campaigns
Event & Seminar Planning
SEO Recommendation
We assess your site’s current strengths and weaknesses with respect to organic search engine optimization. Based on where you currently rank in the results, we are able to present improvement opportunities and recommended next steps for optimizing your results.
Keyword Research
Based on your business objectives, we define the key phrases for your business. Using competitive analysis tools that tell us what people in your industry are actually searching for, we define your target phrases using a detailed, systematic approach.
Content Creation
The basis of a good content marketing strategy is good content. We are fully staffed with writers trained to build optimized content in the form of web pages, blog posts, and other pieces of valuable content. All of this content flows from a detailed search strategy designed to attract and capture leads.
SEO is a journey, not a destination
To truly excel, your SEO efforts must be ongoing, driven by a plan and a well-crafted strategy. We partner with you on continuous improvement for your SEO results, benchmarking the progress and taking the necessary steps to continually improve.