When Artificial Intelligence and Social Media Marketing Collide

Both arti­fi­cial intel­li­gence and social media mar­ket­ing are get­ting a lot of atten­tion nowa­days because of their huge ben­e­fits and growth poten­tial. They are ben­e­fit­ing both busi­ness­es and nor­mal peo­ple in var­i­ous ways. The invest­ment has already been grow­ing in the arti­fi­cial intel­li­gence, and the invest­ment is fur­ther expect­ed to grow by around 300%, accord­ing to the pre­dic­tion made by the Forrester.

Talk­ing about the social media plat­forms, more than 2.5 bil­lion peo­ple are already using var­i­ous social media plat­forms as per the sta­tis­tic. This is near­ly a 1/3 pop­u­la­tion of the whole plan­et. A mar­keter has the poten­tial to reach a large no. of poten­tial cus­tomers from all over the world with the help of var­i­ous social media plat­forms. The arti­fi­cial intel­li­gence (AI) is already play­ing a key role in var­i­ous busi­ness sec­tors, and now it’s col­lid­ing with the social media marketing.

What is hap­pen­ing due to the col­li­sion of the arti­fi­cial intel­li­gence and the social media marketing?
The arti­fi­cial intel­li­gence has a long way to go; how­ev­er, it’s thriv­ing in a very quick pace. The entrance of the arti­fi­cial intel­li­gence has already rev­o­lu­tion­ized the social media mar­ket­ing. Here are the ways how the arti­fi­cial intel­li­gence is chang­ing the social media marketing.

Slack bots

There are some brands that need to pub­lish huge vol­umes of posts every day. These brands also employ plen­ty of influ­encers by doing some social media out­reach to pro­mote their prod­ucts. They find it dif­fi­cult to decide which posts to high­light and which posts are like­ly to per­form well among their audi­ences. Because it’s a tedious task to ana­lyze huge vol­umes of con­tents, it’s more about guesswork.

The slack bots have been devel­oped to avoid the guess­work. The bots have the abil­i­ty to pre­dict the chances of suc­cess of var­i­ous con­tents and they can sug­gest the pieces of con­tents which have the high­est pos­si­bil­i­ty of doing well. Fur­ther­more, these bots can also find the sim­i­lar con­tent on the social media and show you the per­for­mance of the content.

Facial recognition

The Face­book, which is the most pop­u­lar social media plat­form in the world today, is focus­ing a lot on the devel­op­ment of the arti­fi­cial intel­li­gence these days. They have recent­ly devel­oped the facial recog­ni­tion fea­ture, and this fea­ture is not only the tool to enhance the tag­ging func­tion of the Facebook.

This fea­ture can be used in var­i­ous ways by the brands for devel­op­ing their social media mar­ket­ing strate­gies to fur­ther increase the reach and suc­cess of their social media mar­ket­ing cam­paign. For an instance, the hotels, restau­rants, cloth­ing stores, and oth­ers can pro­vide the coupons to their fol­low­ers who post their pic­ture in their place. With the images pub­lish­ing get­ting more pop­u­lar these days, this fea­ture can help the brands to stand out with their posts.

Management

There are many cre­ative social media mar­keters who are awe­some at cre­at­ing awe­some con­tents. How­ev­er, it’s not an easy task for the mar­keters to release the con­tent, build­ing sched­ules, main­tain­ing con­tent, and ana­lyz­ing con­tent. This is anoth­er rea­son why the arti­fi­cial intel­li­gence is so cru­cial for the social media mar­keters. The arti­fi­cial intel­li­gence can release all the pres­sure of ana­lyz­ing and man­ag­ing the con­tent for the marketers.

Not only the use of AI will take off the pres­sure from the mar­keters, but it will also help them to grow as a suc­cess­ful mar­keter. The machine learn­ing and oth­er AI tools can ana­lyze competitor’s per­for­mance, your his­tor­i­cal con­tent and per­for­mance, and much more to help you learn. These tools also pro­vide you with the idea of what con­sumers want to see or want, which will help to make your every cam­paign an effec­tive cam­paign. This can also help to pub­lish bet­ter spon­sored blog posts to reach more peo­ple with the con­tent peo­ple want to see.

Customer service

Accord­ing to the study, the major­i­ty of the cus­tomers want to inter­act with the busi­ness­es via mes­sage nowa­days. It’s because it’s very easy to com­mu­ni­cate with the brands via a mes­sage in com­par­i­son to the tele­phone. Fur­ther­more, the cus­tomers also want busi­ness­es to respond them as quick­ly as pos­si­ble. It’s not pos­si­ble to respond to a lot of customer’s queries quick­ly, and this is where the arti­fi­cial intel­li­gence is play­ing the role.

The social media mar­keters have the respon­si­bil­i­ty to engage with the cus­tomers after they are suc­cess­ful in get­ting plen­ty of queries regard­ing their posts. The arti­fi­cial intel­li­gence can help them to pri­or­i­tize the queries of the cus­tomers, help them to find out whether the mes­sages are from trolls or real users, and much more. All these tools can help the social media mar­keters to serve their cus­tomers in a bet­ter way; thus, increas­ing the chance of conversion.

A high volume of better data

The social media mar­keters need to lis­ten to their fol­low­ers to plan their next posts and also to make an over­all strat­e­gy. The only way to find out what the cus­tomers want, the mar­keter needs to col­lect, inter­pret, and under­stand the data. How­ev­er, the prob­lem is that the mas­sive amount of data is uploaded and down­loaded each day, mak­ing it impos­si­ble for the human beings to cor­rect­ly inter­pret the information.

The var­i­ous AI tools help them to col­lect the valu­able insights from the data col­lect­ed through var­i­ous social media plat­forms to get incred­i­ble insights on the cus­tomer taste and pref­er­ences. In the near future, the brands may also be able to find out who among their fol­low­ers are wear­ing their brand’s T‑shirt and using their prod­ucts with the analy­sis of images and videos. It will help mar­keters cre­ate more per­son­al­ized mar­ket­ing campaigns.

Conclusion

By now, you must’ve known how the arti­fi­cial intel­li­gence is chang­ing the whole pic­ture of the social media mar­ket­ing. You must have also real­ized that the tra­di­tion­al social media mar­ket­ing strate­gies need to be updat­ed in order to get the suc­cess of your social media mar­ket­ing cam­paign. If you don’t com­bine the arti­fi­cial intel­li­gence in your social media mar­ket­ing strat­e­gy, then you’re like­ly to fail to get any return from your cam­paign because the com­peti­tor will be using AI to gain com­pet­i­tive advantage.

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