Pay Per Click Advertising Explained

What is PPC Marketing?

Pay-per-click (PPC) adver­tis­ing is a strate­gic paid search tac­tic that is earn­ing favor­able results for com­pa­nies across the globe.

Search engines sell space on pages to com­pa­nies in search of niche view­ers. PPC adver­tis­ing offers an alter­na­tive to com­pa­nies to pay for space only when the ad is clicked on, instead of sign­ing up to pay for a page area that might or might not get view­ers to click on the image.

PPC Bid­ding
Here is the catch: PPC ad spots are sold in an auc­tion. Your com­pa­ny has the chance to place a bid- the high­est amount you would be will­ing to pay for a click on this space. If your bid wins, it’s yours. If you bid too low, you are out. As you can imag­ine, you need to work with a PPC expert who can mon­i­tor how desir­able your bid­ding strat­e­gy and efforts are. As at any auc­tion set­ting, bid­ding can get com­pet­i­tive and heat­ed quick­ly; so much so that you might find your­self plac­ing irra­tional bids which are dam­ag­ing to your bud­get­ing and over­all growth strategy.

PPC Man­age­ment
Man­ag­ing PPC is essen­tial to max­i­miz­ing your adver­tis­ing strat­e­gy! Rosy Strate­gies spe­cial­izes in PPC man­age­ment to help our clients gain an unbeat­able advan­tage in their mar­ket­ing efforts. Our team pro­vides com­pre­hen­sive and ongo­ing con­sul­ta­tion on your brand’s paid search pres­ence. As efforts receive new and vary­ing feed­back or run into unex­pect­ed results, we adjust the Google PPC cam­paign, accord­ing­ly.

Work­ing with a PPC com­pa­ny ensures that your paid adver­tis­ing efforts your adver­tis­ing and mar­ket­ing strat­e­gy. As your com­pa­ny grows, it is crit­i­cal to keep all the mov­ing pieces of your growth strat­e­gy con­nect­ed. This cre­ates the most flu­id path to busi­ness suc­cess. Reach out to our experts today, we look for­ward to work­ing with you!