The Importance of Multimedia Marketing

Mul­ti­me­dia mar­ket­ing involves string­ing togeth­er sev­er­al types of con­tent in order to pro­duce and pro­vide some­thing com­plete­ly unique to con­sumers. Gone are the days that a tra­di­tion­al, writ­ten blog post could alone suf­fice for shar­ing, for engag­ing and for poten­tial­ly going viral. The web is thick­ly pop­u­lat­ed by com­pa­nies, enti­ties, and indi­vid­u­als aggres­sive­ly com­pet­ing for audi­ence attention.

The only way to break through and reach consumers? Provide something masterfully witty and engaging.

Why multimedia works: 

• The brain process­es high­ly visu­al con­tent more quick­ly, so by includ­ing video, pho­to, graph­ics, and charts, con­sumers more read­i­ly digest your information.
• Visu­al con­tent stays in the long-term memory.
• Mul­ti­me­dia appeals to mul­ti­ple learn­ing styles, which ranges from visu­al, audi­to­ry and kines­thet­ic. By serv­ing mul­ti­me­dia, you can engage with sev­er­al types of learn­ers at once.

Types of multimedia content:

• Video allows a brand to uti­lize ani­mat­ed footage for brand­ed con­tent, live video for behind-the-scenes access, and text video for tuto­ri­als on prod­ucts and services.
• Info­graph­ics such as quizzes buy spo­ti­fy streams and flow­charts are more invit­ing and engag­ing for con­sumers by cre­at­ing an enter­tain­ing, inti­mate expe­ri­ence with your brand.
• Maps and time­lines can be used to sim­pli­fy com­plex his­to­ries, expla­na­tions, and heaps of infor­ma­tion. Both resem­ble art and invite the audi­ence to more close­ly dis­sect and inter­pret the content.

How to choose which multimedia is right for your brand:

• Cre­ate quan­tifi­able goals and mea­sure which tac­tics make progress toward achievement.
• Run tests with sam­ple audi­ence groups to deter­mine effectiveness.
• Dif­fer­en­ti­ate leads from views. Remem­ber, high traf­fic does not always yield sales conversions.

Under­stand­ing the use­ful­ness of mul­ti­me­dia mar­ket­ing is just the begin­ning. Con­sid­er invest­ing in a mar­ket­ing agency to ful­ly opti­mize your mar­ket­ing efforts. Get in touch with the best of dig­i­tal mar­ket­ing in Mia­mi by reach­ing out to our team at Rosy Strate­gies. Let’s strength­en and exe­cute your strongest mul­ti­me­dia strat­e­gy for the remain­der of 2017.