What Is Law Firm SEO?

In today’s fast paced world, it’s no longer enough to be a great lawyer. Your poten­tial clients need to know who you are and how to find you. The best way to accom­plish this is through the appli­ca­tion of SEO. With­out an online pres­ence, law firms can get lost in a sea of oth­er firms and orga­ni­za­tions that have max­i­mized their social media pres­ence. As the best SEO com­pa­ny for lawyers, we’ve had years of expe­ri­ence help­ing lawyers reach their tar­get mar­ket through SEO, also known as search engine opti­miza­tion. If you’re a lawyer, it’s time to con­sid­er how your web­site ranks in search engines and ways to make improve­ments to expand your practice. 

What is SEO? 

Search engine opti­miza­tion refers to the process of mak­ing improve­ments to the qual­i­ty and quan­ti­ty of unpaid web­site traf­fic. When users go online to look up a law firm, you want your web­site to be one of the first firms they see. This will make it more like­ly that users will click on your web­site link and give you a call. Most poten­tial clients and cus­tomers will do an online search for ser­vices. If your web­site is not in the top Google law search results or com­plete­ly unlist­ed, your chances of expand­ing your firm are lim­it­ed. It is both an art and sci­ence to pro­duce the right for­mu­la to increase your web­site rank­ings. As experts in attor­ney SEO, we’ve per­fect­ed this method and con­tin­ue to improve dai­ly. That’s what makes us the best SEO com­pa­ny for lawyers. 

What is Attorney SEO? 

When refer­ring to attor­ney SEO, we are specif­i­cal­ly address­ing the prac­tice of increas­ing a law fir­m’s vis­i­bil­i­ty online. The idea is to attract more prospec­tive clients and estab­lish your firm as a leader in the space. By using attor­ney SEO, we apply strate­gic tac­tics spe­cif­ic to gen­er­at­ing new web­site traf­fic, attract­ing prospec­tive clients, and increas­ing your search rank­ings by mak­ing your web­site eas­i­er to read for search engine algo­rithms that pick up on cer­tain key­words and oth­er fac­tors. When these strate­gies are suc­cess­ful­ly imple­ment­ed, it makes it eas­i­er for the algo­rithms to pick up on your law firm news con­tent and show your ser­vices to the right peo­ple. An effec­tive attor­ney SEO strat­e­gy will employ a vari­ety of dif­fer­ent tools, meth­ods, and tech­niques to give your web­site the atten­tion it deserves, including: 

• Tar­get­ing — Includ­ing the right key­words on your web­site will attract the atten­tion of the right prospec­tive clients and raise your vis­i­bil­i­ty rankings.
• Opti­miz­ing — Search engine bots will have an eas­i­er time nav­i­gat­ing your web­site, which will help increase your rank­ings on search engines.
• Cre­at­ing — Devel­op­ing SEO rich con­tent through blogs or oth­er online mate­r­i­al will help to increase traffic. 
• Build­ing — Back­links can be valu­able in lead­ing and asso­ci­at­ing rel­e­vant con­tent with your exper­tise and web­site. They must be high qual­i­ty and applic­a­ble to your practice. 
• Opti­miza­tion — Every­one uses their mobile devices to run quick Google search­es on the go. You want to ensure that your web­site is mobile friend­ly and easy to nav­i­gate from an iPhone or Android. Using local list­ing opti­miza­tion is anoth­er great way to show­case your firm to local prospec­tive clients look­ing for your expertise. 
• Gen­er­at­ing — Reviews and first hand expe­ri­ence are pow­er­ful mar­ket­ing tools for your busi­ness. Every­one wants to know the qual­i­ty of a busi­ness’s ser­vices before they com­mit. By gen­er­at­ing pos­i­tive reviews and mak­ing them avail­able online, you make it eas­i­er for the search engine algo­rithms to find you. The more you have, the better. 

The best part of attor­ney SEO is that the ben­e­fits com­pound over time. We rec­om­mend employ­ing a holis­tic approach that is ongo­ing to cre­ate or main­tain a prospec­tive client pipeline. It’s impor­tant to note that attor­ney SEO strat­e­gy is not a one — time mar­ket­ing option. It is a long term strat­e­gy that must be con­tin­u­ous­ly mon­i­tored and adjust­ed to ful­ly expe­ri­ence the advantages. 

What are the Benefits of Attorney SEO? 

The ben­e­fits of attor­ney SEO go far beyond Google search engine rank­ings. When attor­ney SEO is employed prop­er­ly, it will great­ly increase your over­all rep­u­ta­tion and author­i­ty. You’ll notice your clien­tele increas­ing both on and offline. Some of the ben­e­fits include: 

• Key­word rank­ings — You’ll see your key­word rank­ings improve in search engines.
• Organ­ic traf­fic — Increased organ­ic traf­fic to your web­site will put your ser­vices front and cen­ter for those in need of them. This will also help for lead gen­er­a­tion and conversions. 
• Author­i­ty — Your web­site’s author­i­ty will great­ly improve. 
• Pub­lic rela­tions — It is an inte­gral part of gen­er­at­ing pos­i­tive pub­lic rela­tions for your busi­ness. Gen­er­at­ing law firm news that can cap­ture the atten­tion of clients look­ing for your ser­vices is a great way to con­trol your narrative. 
• Reviews — With more vis­i­bil­i­ty comes more oppor­tu­ni­ties for oth­ers to talk about their pos­i­tive expe­ri­ences with your business. 
• Oppor­tu­ni­ties — You can expect to receive a num­ber of new net­work­ing and part­ner­ship oppor­tu­ni­ties as well as invi­ta­tions to speak at events, inter­views, and much more. 

The Basics of Attorney SEO

Your law firm news should be easy to find in a law search. A good attor­ney SEO strat­e­gy should be in sync with the oth­er ele­ments of your mar­ket­ing strat­e­gy for a pow­er­ful and high­ly effec­tive approach that deliv­ers the right mes­sage about your brand and exper­tise. This can only be accom­plished by build­ing a strong foun­da­tion of basic elements: 

• Research — When we start to devel­op an attor­ney SEO strat­e­gy, we start with key­word research to find out what your tar­get audi­ence is grav­i­tat­ing towards on the inter­net to find law firms like yours. In this case, guess­ing is not accu­rate enough. To achieve the results you’re look­ing for, we con­duct research to uncov­er the data using spe­cif­ic tools to iden­ti­fy key­word sug­ges­tions and ana­lyze the lev­el of com­pe­ti­tion asso­ci­at­ed with them. 
• Opti­miza­tion — When the key­words have been iden­ti­fied, we use a com­bi­na­tion of tech­ni­cal opti­miza­tion tools to include key­words in titles, opti­mize for mobile devices, increase your website’s load speed, fix bro­ken links, and much more. Some tasks may require a web devel­op­er or high­ly skilled SEO spe­cial­ist who under­stands the more tech­ni­cal aspects of attor­ney SEO. 
• SEO — Many law firms ser­vice their local com­mu­ni­ties and a lim­it­ed geo­graph­ic area. By using local SEO tac­tics, you can tar­get local prospec­tive clients with­in a spe­cif­ic search area. This tech­nique includes the use of geo — spe­cif­ic key­words and pro­file build­ing for local list­ings. Anoth­er impor­tant part of this step is sub­mit­ting your infor­ma­tion to legal directories. 
• Con­tent — Con­tent mar­ket­ing has become an increas­ing­ly impor­tant part of attor­ney SEO. It is a pow­er­ful way to increase your author­i­ty and turn pas­sive read­ers into pay­ing clients. Your con­tent should be engag­ing and SEO friend­ly to gen­er­ate new traf­fic and busi­ness to your web­site. An attor­ney SEO con­tent mar­ket­ing strat­e­gy will include the use of ser­vice pages, blog arti­cles, web pages, and more. When each of these ele­ments are opti­mized with key­words, the like­li­hood of users find­ing your ser­vices online will dra­mat­i­cal­ly increase. 
• Links — A web­site’s author­i­ty and trust­wor­thi­ness are deter­mined by the qual­i­ty and quan­ti­ty of its inbound back­links. You can build these back­links through inter­views, direc­to­ries, guests posts, info­graph­ics, and many more. 
• Reviews — We can’t men­tion the impor­tance of reviews enough! Cus­tomers and clients are more like­ly to make pur­chas­es with a com­pa­ny with great reviews. They want to know what it’s like to do busi­ness with you and reviews are a great way to tell your sto­ry. For lawyers, build­ing trust is always top of mind and reviews help to fos­ter pos­i­tive rela­tion­ships with peo­ple who want to work with you. The best places to encour­age clients to leave reviews are Google, Yelp, Face­book, busi­ness web­site, and more. 

Attorney SEO is a Long Term Strategy

Mar­ket­ing is a cumu­la­tive process and attor­ney SEO is no dif­fer­ent. When prospec­tive clients con­duct a law search for your busi­ness, you want a num­ber of list­ings relat­ed to your busi­ness to show up as first options. This is achieved over time through metic­u­lous and inten­tion­al attor­ney SEO tac­tics that may be adjust­ed or improved. It requires an in-depth under­stand­ing of your busi­ness using mar­ket­ing analy­sis tools. Hav­ing a strong web­site struc­ture with the appro­pri­ate word count can make a big dif­fer­ence in how you rank on search engines. These small but crit­i­cal con­sid­er­a­tions are what attor­ney SEO spe­cial­ists help with. 

The Best SEO Company for Lawyers

With over 20 years of expe­ri­ence in var­i­ous aspects of mar­ket­ing, we under­stand the eth­i­cal intri­ca­cies of attor­ney SEO mar­ket­ing strat­e­gy. We are aware of the spe­cif­ic reg­u­la­tions in place from state bar asso­ci­a­tions regard­ing the pub­lic and adver­tis­ers. Our eth­i­cal and method­i­cal approach to devel­op­ing inte­grat­ed mar­ket­ing strate­gies has gained us recog­ni­tion as one of the top dig­i­tal mar­ket­ing agen­cies and one of the best adver­tis­ing agen­cies in Fort Laud­erdale, Florida. 

Give us a call today for a free mar­ket­ing assess­ment of your busi­ness to get started!