What Is an Integrated Marketing Agency

Inte­grat­ed mar­ket­ing is an approach to brand com­mu­ni­ca­tion that is entic­ing to com­pa­nies for its cohe­sive approach to mes­sag­ing, strat­e­gy and mar­ket­ing operations.

As mar­ket­ing became promi­nent after the boom of adver­tis­ing in the mid-1900s, it diver­si­fied in nature. Com­pa­nies uti­lized tra­di­tion­al media like bill­boards and news­pa­pers. Events went grass-root, direct mar­ket­ing to con­sumers evolved. Com­pa­nies start­ed cre­at­ing part­ner­ships, PR became a buzz­word and then a neces­si­ty. Dig­i­tal media emerged and branched off fur­ther into mobile, shop­per, CRM, graph­ic design and copy­writ­ing. Com­pa­nies spon­sor, they get spon­sored; they love their brands —  they have con­struct­ed iden­ti­ties that cus­tomers recognize.

So many mar­ket­ing exten­sions frag­ment­ed the pur­pose of mar­ket­ing: to com­mu­ni­cate a company’s posi­tion and desir­abil­i­ty to con­sumers. An inte­grat­ed mar­ket­ing agency arch­es over the mod­ern-day frag­men­ta­tion of the mar­ket­ing indus­try. They build a strat­e­gy with you, iden­ti­fy crit­i­cal com­po­nents and then exe­cute the pil­lar mar­ket­ing arms.

Why integrated marketing?

• One strategy

When you work with sev­er­al agen­cies, you fre­quent­ly hear new opin­ions on how to grow. Some teams see your cur­rent path as pro­lif­er­ous or dan­ger­ous. Some­times, one team pro­duces a six-month ini­tia­tive that doesn’t fit with anoth­er agency’s plan. Inte­grat­ed mar­ket­ing strate­gies oper­ate only off the strat­e­gy you build together.

• Media investments

Some com­pa­nies invest in the media out­lets and mar­ket­ing ini­tia­tives that they read, feel or hear are most impor­tant. Many of these oper­a­tives are crit­i­cal, but they can be mis­placed in a cam­paign. An inte­grat­ed mar­ket­ing firm knows exact­ly which out­lets to use through­out the course of your strat­e­gy and when. There is nev­er over­lap, mis­use or underuse.

• One point person

Work with one team, one group of point peo­ple to han­dle all your com­mu­ni­ca­tion around marketing.

• Traditional and digital

Online mar­ket­ing must par­al­lel or com­ple­ment tra­di­tion­al mar­ket­ing efforts. Inte­grat­ed mar­ket­ing works off of this notion through­out all endeavors.

Rosy Strate­gies is high­ly trained and expe­ri­enced in the wide breadth of mar­ket­ing mech­a­nisms. To learn more about our mar­ket­ing agency, reach out to our team of friend­ly experts.