Key Digital Marketing Trends for 2017–2018

The dig­i­tal mar­ket­ing Mia­mi land­scape con­tin­ues to evolve, and with it, we hone in on key trends to under­stand, mas­ter and incor­po­rate them into mar­ket­ing strate­gies for the remain­der of 2017 and begin­ning of 2018. 

Marketing intentions will remain relatively the same: 

• Com­mu­ni­cate a brand personality
• Sell a prod­uct or service 

The way we anticipate consumer interaction will also stay largely the same: 

• Become aware of the brand
• Like the brand
• Pur­chase the brand
• Become loy­al to the brand
• Advo­cate for the brand 

It is the tools we use to effec­tive­ly achieve these goals that are shift­ing. In 2017 and 2018, we see the evo­lu­tion of the dig­i­tal rev­o­lu­tion become per­ma­nent in the mar­ket­ing strat­e­gy.

Key Digital Marketing Trends 2017 and 2018:

• Video mar­ket­ing is your great­est asset; con­sumers pre­fer it, Google pri­or­i­tizes it, and it has the poten­tial to go viral. Keep pro­duc­tion qual­i­ty and clean, and keep imag­i­na­tions rolling toward sim­ple, hook-wor­thy video concepts. 
• Merge new and old mar­ket­ing author­i­ty. Find the bal­ance between tra­di­tion­al, vet­er­an mar­keters who know exact­ly how to sell prod­ucts and young, bud­ding tal­ent with unprece­dent­ed mar­ket­ing foresight. 
• Use the tools social mar­ket­ing pro­vides on Face­book, Insta­gram, Twit­ter, Pin­ter­est, and Snapchat. A full spec­trum of tools will make your online pres­ence greater and reach farther.
• Dig­i­tize in-store efforts by inte­grat­ing geo-loca­tion, push noti­fi­ca­tions and mobile offers. Tell the con­sumer exact­ly what they need as they pass by in the respec­tive aisle. 

Is your brand look­ing for more insight on the lat­est dig­i­tal mar­ket­ing trends?

Get in touch with our tech-savvy team at Rosy Strate­gies to make the most of your dig­i­tal mar­ket­ing efforts this year.