4 Ways Video Content Marketing Can Improve Your SEO

As media becomes more robust and medi­ums such as video are avail­able to be pro­duced by the mass­es, Google wants you to pro­vide those enter­tain­ing and engag­ing forms of media to your viewers.

This isn’t a Big Broth­er sit­u­a­tion, Google is mon­i­tor­ing your web­site not just to ensure that the con­tent you promise is present and rel­e­vant to read­ers, but to see what else you bring to the table for its con­sumers: the searchers. After all, the search engine giant has an audi­ence to please and keep, too!

Does video help SEO?

It sure does. The high­er the mix you have of writ­ten, pho­to and video con­tent, the high­er you can rise in Google’s rank­ing algo­rithm. So even if you are a promi­nent­ly writ­ten-con­tent based media site, Google will appre­ci­ate your inclu­sion of mixed media and reward you for it. 

Video content means more consumers

While you do not need to buy into promis­es of becom­ing a Google search num­ber one, there is no deny­ing that more promi­nent search engine real estate earns you more view­ers and more consumers. 

Cis­co esti­mates that by 2019 (that’s right around the cor­ner!) video will dri­ve 80 per­cent of online traffic.

So, how exact­ly does one ensure that their use of video is effec­tive at improv­ing their online presence?

4 Ways Video Content Marketing can Improve your SEO:

1. Sharing content on other outlets drives more traffic to your site

As many brands pro­duce their own con­tent and become go-to media out­lets for their con­sumers, it can be tempt­ing to keep all of your video con­tent pro­pri­etaries to your website. 

While keep­ing con­tent at home is def­i­nite­ly advan­ta­geous to devel­op­ing a loy­al video con­tent audi­ence, there is a lot to be said for shar­ing your con­tent on oth­er plat­forms that can direct even more traf­fic back to your website.

As you ven­ture to pub­lish con­tent on Vimeo, YouTube or on col­lab­o­ra­tors’ chan­nels, make sure to include links or CTAs that bring view­ers back to your web­site. The more inbound links you have to your web­site, the high­er your SEO rank­ings are.

2. A transcript makes the content accessible to more people

Includ­ing a tran­script of your video audio enables you to include more key­words and to make your con­tent avail­able to more con­sumers. Con­sid­er the times your audi­ence has a moment to scroll through media: on pub­lic trans­porta­tion, in wait­ing rooms, dur­ing a brief break at work — all set­tings that favor respect­ful­ly using head­phone for audio. If you include a tran­script, these view­ers with­out head­phones can stay tuned in and still get the mes­sage you have to share.

3. Including tags in video contributes for a well-rounded SEO strategy

There are a few SEO video mar­ket­ing ele­ments to include in every post to help your videos become and stay rel­e­vant in Google search­es. A sim­ple key­word search that includes the appro­pri­ate words or phras­es in your meta tags makes it eas­i­er for view­ers to find you. 

4. Promoting your video boosts on social media (and vice versa!) increases SEO

Use your social media chan­nels and oth­er online out­lets to get the word out about your new video con­tent. Include sneak peeks or trail­ers on Insta­gram Sto­ries and be sure to pro­vide the link or the entire video in your email mar­ket­ing materials. 

Are you ready to opti­mize video con­tent in your mar­ket­ing strat­e­gy? Reach out to Rosy Strate­gies for a con­sul­ta­tion and to learn more about the ways we can keep your brand march­ing toward its opti­mal reach and ROI potential.