11 Timeless Digital Marketing Strategies For Law Firms

Are you a lawyer who is unfa­mil­iar with dig­i­tal mar­ket­ing for law firms? Look no fur­ther for the help you need because we will pro­vide you with a blue­print to get you start­ed. As a busy lawyer, your skills and exper­tise focus on pro­vid­ing trust­wor­thy and knowl­edge­able guid­ance about pro­tect­ing con­sti­tu­tion­al rights as indi­vid­u­als nav­i­gate the court sys­tem. Your clients are not expect­ing you to be a mar­ket­ing expert, but they should be able to find you eas­i­ly online. We will pro­vide you with the roadmap you need to ensure your clients can eas­i­ly find you using effec­tive mar­ket­ing strate­gies for law firms. 

Law Firm Marketing Strategies

As a lawyer, you are pro­tect­ing your client’s rights and futures with your spe­cif­ic exper­tise. You spend your days research­ing, writ­ing, and vis­it­ing cour­t­hous­es on behalf of your clients. That doesn’t leave a lot of time to focus on learn­ing dig­i­tal mar­ket­ing for law firms or build­ing mass fol­low­ings on social media plat­forms. It can seem over­whelm­ing to ensure peo­ple who need your ser­vices find you, but we can pro­vide sim­ple tools to point you in the right direction: 

1. Mar­ket­ing plan — Regard­less of the type of busi­ness you have, a mar­ket­ing plan is essen­tial to estab­lish what needs to be done to gen­er­ate new busi­ness. For law firms, this means inte­grat­ing both dig­i­tal and non-dig­i­tal con­tent for a robust mar­ket­ing strat­e­gy that show­cas­es the firm’s exper­tise, news cov­er­age, and prac­tice areas. Plac­ing con­tent on social chan­nels will help to cre­ate engage­ment that will make you stand out from the rest. A con­tent plan should be imple­ment­ed to ensure it is shared con­sis­tent­ly and seam­less­ly across all platforms. 
2. Social media — There’s no dig­i­tal mar­ket­ing for law firms with­out social media because a web­site is just not enough any­more. When you want to engage new clients and cre­ate rap­port, social media is the best way to do it. As one of the most dom­i­nant and cost-effec­tive adver­tis­ing tools, all law firms should focus their efforts on it. With an informed under­stand­ing of dif­fer­ent social media plat­forms like Linkedin, Face­book, Twit­ter, YouTube, and Insta­gram, you can posi­tion your­self as an author­i­ty on the spe­cif­ic sub­ject mat­ter and earn the trust of poten­tial clients. 
3. Web­site opti­miza­tion — Hav­ing an active web­site for your law firm is great! Hav­ing an opti­mized web­site is much bet­ter because it ensures you rank high in search engines when new clients are look­ing for you. By research­ing what your tar­get audi­ence search­es the most for online, you can tai­lor your web­site opti­miza­tion for rel­e­vant infor­ma­tion that match­es your client’s needs. 
4. Data analy­sis — Show us the data! By mon­i­tor­ing and track­ing your mar­ket­ing effec­tive­ness using ana­lyt­i­cal tools, you can make appro­pri­ate changes to your strat­e­gy that will increase ROI. To min­i­mize bias in inter­pret­ing the data, it is rec­om­mend­ed to have sev­er­al oth­er peo­ple ana­lyze the information. 
5. Mobile friend­ly — More than six bil­lion peo­ple around the world have active mobile sub­scrip­tions. Most peo­ple are con­duct­ing local search­es using their smart­phones. Effec­tive law firm mar­ket­ing strate­gies ensure that there is a mobile-friend­ly ver­sion of the web­site that makes it easy for new clients to get the infor­ma­tion they need from anywhere. 
6. Rep­u­ta­tion man­age­ment - A crit­i­cal part of build­ing trust and cred­i­bil­i­ty includes man­ag­ing your online rep­u­ta­tion with client reviews. By using automa­tion tools, you can boost pos­i­tive reviews that bring increased vis­i­bil­i­ty to your brand. 
7. Retar­get­ing — When peo­ple search for some­thing on Google and see ads for a pri­or web­site they vis­it­ed on social media plat­forms they use, it is called retar­get­ing. It is a great way to reach poten­tial clients who have vis­it­ed your web­site pre­vi­ous­ly and keeps you top of mind as a viable solu­tion. Retar­get­ing is a pow­er­ful tool in mar­ket­ing strate­gies for law firms because it can great­ly increase web­site traf­fic and keep you at the fore­front of a poten­tial client’s mind. 
8. PPC ads — Using PPC ads can be a quick way to reach poten­tial clients on Google. When you direct Google to the key­words you want to bid on, you’ll pay every time some­one clicks on it. The PPC data you receive will help you decide where your tar­get audience’s inter­est is while adjust­ing appro­pri­ate mar­ket­ing adjust­ments auto­mat­i­cal­ly. When you cre­ate land­ing pages spe­cif­ic to the ads, you can give poten­tial clients exact­ly what you’ve adver­tised. The best and most effec­tive dig­i­tal mar­ket­ing for law firms includes review­ing, mon­i­tor­ing, test­ing, and refin­ing PPC campaigns. 
9. Blogs — Con­tent is still king, and mar­ket­ing strate­gies for law firms thrive on it! When you devel­op con­tent based on rel­e­vant top­ics in your prac­tice areas, you can quick­ly estab­lish author­i­ty and exper­tise. Incor­po­rat­ing new key­words and phras­es into your web­site con­tent alerts Google that you are active­ly pro­vid­ing rel­e­vant con­tent. Use a sched­ule to cre­ate con­sis­ten­cy and pro­vide the con­tent your clien­tele is look­ing for. 
10. Online direc­to­ry — Online direc­to­ries may seem out­dat­ed, but they are essen­tial to help­ing new clients find you. As major cor­po­ra­tions pour mon­ey into SEO efforts and devel­op online direc­to­ries, you have a chance to improve your online pres­ence and rank­ing by join­ing. Most web­sites offer free list­ings and help to enhance your own SEO efforts in a cost-effec­tive way. 
11. Email mar­ket­ing — Email mar­ket­ing is still more effec­tive than almost any oth­er form of web mar­ket­ing for law firms. By build­ing an email list with tar­get­ed exist­ing and new clien­tele, you can send them fre­quent and con­sis­tent newslet­ters to keep them informed of what’s hap­pen­ing at your law firm and best prac­tices. You can embed links to your blogs, news cov­er­age, and oth­er aspects of your web­site to redi­rect your clien­tele to top­ics of inter­est. Pro­vid­ing com­men­tary on a recent court rul­ing with­in your legal exper­tise is anoth­er way to build cred­i­bil­i­ty and trust using email marketing. 

We Do Web Marketing for Law Firms

Our focused, com­mit­ted, and detailed approach to devel­op­ing web mar­ket­ing for law firms con­tin­ues to be an advan­tage through­out the pan­dem­ic. The past year has demon­strat­ed the impor­tance of a robust online pres­ence, and many poten­tial clients are look­ing for lawyers to help solve com­plex prob­lems. We can boost your SEO pres­ence to ensure they find you through the clutter. 

Call today for a free mar­ket­ing audit to get started!