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# Rosy Strategies

Maximizing Your Visibility

## Sitemaps

- [XML Sitemap](https://rosystrategies.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [News](https://rosystrategies.com/news/) - Read our blog to get useful tips directly from our experts in a field of marketing, SEO, social media marketing, branding, web development, PPC, etc.
- [TikTok for Lawyers: A Guide and Tips on Turning Followers into Leads](https://rosystrategies.com/tiktok-for-lawyers-a-guide-and-tips-on-turning-followers-into-leads/) - How does TikTok for lawyers help them generate more leads? Read our comprehensive guide on TikTok for lawyers by clicking the link.
- [Types of Instagram Ads: A Comprehensive Guide](https://rosystrategies.com/types-of-instagram-ads-a-comprehensive-guide/) - In the fast-paced world of digital marketing, leveraging social media platforms is crucial to reaching your target audience effectively. Among the plethora of options available, Instagram stands out as a powerhouse for visual content and engagement. One of the key tools in a marketer's arsenal is the variety of Instagram ads that can be strategically
- [Facebook Groups for Business: Everything You Need to Know to Grow Your Business](https://rosystrategies.com/facebook-groups-for-business-everything-you-need-to-know-to-grow-your-business/) - Can Facebook groups be useful for business? What are the benefits of using Facebook groups? How to use Facebook groups to begin with? Learn more here.
- [Social Media CTA Mastery: Captivate Your Audience (Actionable Examples)](https://rosystrategies.com/social-media-cta-mastery-captivate-your-audience-actionable-examples/) - What are the benefits of using social media calls to action? Learn about the power of social media CTAs from our latest blog post.
- [Facebook Page vs. Website: Learn About the Benefits of Both](https://rosystrategies.com/facebook-page-vs-website-learn-about-the-benefits-of-both/) - Facebook page vs. Website? Which is better? In this article we talk about the benefits of Facebook and having a dedicated website.
- [Maximizing Your Business Goals: Tips for Successful LinkedIn Ad Campaigns](https://rosystrategies.com/maximizing-your-business-goals-tips-for-successful-linkedin-ad-campaigns/) - How do LinkedIn paid ads work? In this article, we explore the benefits of LinkedIn ad campaigns and the types of LinkedIn ads you can use.
- [How to Make Your LinkedIn Stand Out - Advice from a Professional](https://rosystrategies.com/how-to-make-your-linkedin-stand-out-advice-from-a-professional/) - How to make your LinkedIn profile stand out? In this article, we'll talk about valuable tips for your LinkedIn profile to attract more business opportunities.
- [5 Proven Tips: How to Increase Brand Awareness for Small Business](https://rosystrategies.com/5-proven-tips-how-to-increase-brand-awareness-for-small-business/) - How can we increase brand awareness for small businesses? In this article, we give you a handful of excellent brand awareness tips to get the word out about your services.
- [Instagram Reels vs. Story: Key Differences Between Key Terms on Instagram](https://rosystrategies.com/instagram-reels-vs-story-key-differences-between-key-terms-on-instagram/) - what’s the main difference between reels and stories on Instagram? Understanding the reels vs. stories conundrum can help you leverage the potential of both.
- [Social Media Marketing for Dentists: Learn More About Advertising and Boost Your Business](https://rosystrategies.com/social-media-marketing-for-dentists-learn-more-about-advertising-and-boost-your-business/) - Social media for dentists has a lot more to offer than one might think. In this article, we’ll talk about the benefits of social media for dental practices.
- [Local SEO for Medical Professionals: 6 Local SEO Strategies For Doctors And Dentists](https://rosystrategies.com/local-seo-for-medical-professionals-6-local-seo-strategies-for-doctors-and-dentists/) - Local SEO for medical professionals is an excellent strategy to gain more online momentum and boost your practice’s online visibility.
- [Best Time to Post on Instagram for Maximum Impact](https://rosystrategies.com/best-time-to-post-on-instagram-for-maximum-impact/) - When to post on Instagram? What are the best days to post on Instagram? The following article will help you find the answer.
- [Bilingual and Multilingual SEO for Local Businesses: The Benefits of Bilingual SEO for Lawyers](https://rosystrategies.com/bilingual-and-multilingual-seo-for-local-businesses-the-benefits-of-bilingual-seo-for-lawyers/) - What are the apparent benefits of using bilingual SEO? And how does a multilingual website SEO strategy differ from the traditional, one-language approach?
- [Mastering YouTube SEO: Essential Tips on How to Rank YouTube Videos](https://rosystrategies.com/mastering-youtube-seo-essential-tips-on-how-to-rank-youtube-videos/) - How to rank with YouTube videos? How to rank on YouTube at all? This blog post has all the answers.
- [Law Firm Marketing: Unlocking the Doors of Success with Our Comprehensive Guide](https://rosystrategies.com/law-firm-marketing-unlocking-the-doors-of-success-with-our-comprehensive-guide/) - How can you help your company thrive with law firm marketing? What does marketing for lawyers involve? Learn about law firm advertising from our latest blog post.
- [Local SEO for Lawyers: Boost Your Online Presence Near You](https://rosystrategies.com/local-seo-for-lawyers-boost-your-online-presence-near-you/) - How to get started with local SEO for lawyers? Learn the basics of local SEO for attorneys from our latest blog entry, and start growing your traffic!
- [Develop Strategic Philanthropy: Understanding the Importance of Socially Responsible Investing](https://rosystrategies.com/develop-strategic-philanthropy-understanding-the-importance-of-socially-responsible-investing/) - What is socially responsible investing, and how can you develop a smart strategy for philanthropic causes? Find out here.
- [The Ultimate Guide to the Best Times to Post on Facebook in 2023](https://rosystrategies.com/the-ultimate-guide-to-the-best-times-to-post-on-facebook-in-2023/) - When is the best time to post on Facebook? Conversely, what's the worst time to post on Facebook? Maximize your efficiency on the platform by reading this blog post.
- [Evergreen Content: The Key to Building a Lasting Online Presence](https://rosystrategies.com/evergreen-content-the-key-to-building-a-lasting-online-presence/) - If you’ve been actively into digital marketing, you’ve probably heard the term “evergreen content” tossed around occasionally. What is evergreen content exactly, and how can it help you build a commanding presence? How can evergreen articles help you forge a more meaningful bond with your audience, and how can you build more credibility online? Well,
- [Digital Marketing Strategies: 6 Digital Marketing Tactics That Work](https://rosystrategies.com/digital-marketing-strategies-6-digital-marketing-tactics-that-work/) - Digital marketing strategies are essential for online success, whether you’re running a business or your personal brand. Learn about the best online marketing tactics of 2023 here!
- [Benefits of Live Chat: How Live Chat Boost Customer Satisfaction](https://rosystrategies.com/benefits-of-live-chat-how-live-chat-boost-customer-satisfaction/) - What are the benefits of live chat? If you are considering adding a live chat feature to your website, click here because we’ll discuss all its advantages.
- [Voice Search: A Comprehensive Guide for Beginners](https://rosystrategies.com/voice-search-a-comprehensive-guide-for-beginners/) - What is voice search, and how does optimization benefit your website? Here’s what you need to know.
- [5 Tips for Creating Quality Content](https://rosystrategies.com/5-tips-for-creating-quality-content/) - How to create quality content? Creating awesome content is easy if you follow our instructions!
- [The Latest Trends in Google Ranking Factors for 2023](https://rosystrategies.com/the-latest-trends-in-google-ranking-factors-for-2023/) - What are the most crucial ranking factors in SEO today? Our latest blog entry sheds more light on what you must look for to rank high.
- [Instagram For Small Business: Maximizing Your Instagram Reach](https://rosystrategies.com/instagram-for-small-business-maximizing-your-instagram-reach/) - Instagram marketing for small businesses won't be difficult anymore with the help of this expert guide.
- [Branding For A Small Business: 5 Reliable Ways](https://rosystrategies.com/branding-for-a-small-business-5-reliable-ways/) - Learn five excellent ways to improve your small business branding strategy and stand out from your competitors.
- [6 Tips for Lawyers Writing the Perfect Social Media Bio](https://rosystrategies.com/6-tips-for-lawyers-writing-the-perfect-social-media-bio/) - We’ll share the secrets of creating good social media bios for lawyers and how you can implement them into your online presence.
- [Best Tips for Small Business Owners: How To Write an "About Me" Page](https://rosystrategies.com/best-tips-for-small-business-owners-how-to-write-an-about-me-page/) - How to write an about me section on your website? Here’s the inside scoop on writing a captivating about me page.
- [What Is the Main Difference Between a Website and a Blog](https://rosystrategies.com/what-is-the-main-difference-between-a-website-and-a-blog/) - What is the difference between a website and a blog? Find out from this article.
- [Marketing vs. Advertising: What are The Main Differences](https://rosystrategies.com/marketing-vs-advertising-what-are-the-main-differences/) - Often, even experts tend to use marketing and advertising interchangeably, even though there are some differences. Learn about them here.
- [Website Redesign: Tips That You Must Know](https://rosystrategies.com/website-redesign-tips-that-you-must-know/) - How to redesign a website? These tips from our latest blog post will help you put things into perspective.
- [How To Choose The Best Social Media for Your Business](https://rosystrategies.com/how-to-choose-the-best-social-media-for-your-business/) - Every entrepreneur knows that their business can greatly benefit from social media platforms, but which channel is the best for your business? Find out here.
- [Cause-Related Marketing - When and How to Use It](https://rosystrategies.com/cause-related-marketing-when-and-how-to-use-it/) - What are the benefits of cause-related marketing, and how can you use it? Learn about some of the best examples from our latest blog post.
- [6 Strategies that Hotels Are Using to Leverage Facebook Marketing](https://rosystrategies.com/facebook-marketing/) - Facebook marketing is or should be an integral part of any hotel marketing campaign. Killarney Hotels, an operator of hotels in one of Ireland’s top tourist destinations, has put together this infographic about the topic. Side note… how great is it that a hotel company in Ireland sees the dark web bitcoin mixer / cryptocurrency
- [The Importance of Multimedia Marketing](https://rosystrategies.com/multimedia-marketing/) - Multimedia marketing involves stringing together several types of content in order to produce and provide something completely unique to consumers. Gone are the days that a traditional, written blog post could alone suffice for sharing, for engaging and for potentially going viral. The web is thickly populated by companies, entities, and individuals aggressively competing for
- [How User Experience Affects SEO](https://rosystrategies.com/how-user-experience-affects-seo/) - What's the relationship between UX and SEO? Learn about user experience optimization from our latest blog post.
- [Website Design For Attorneys](https://rosystrategies.com/website-design-for-attorneys/) - Learn about the importance of website design for attorneys from our latest blog post.
- [Creative Ideas for Law Firm Newsletters](https://rosystrategies.com/creative-ideas-for-law-firm-newsletters/) - Email marketing campaigns often get pushed under the rug; however, these legal email newsletter ideas will surely breathe some life into your mailing list.
- [How To Create A Facebook Business Page](https://rosystrategies.com/how-to-create-a-facebook-business-page/) - What’s A Facebook Business Page, and why should you create a Facebook page for your business? Learn more below.
- [How To Ask For A Review (Customer Feedback) For Small Business](https://rosystrategies.com/how-to-ask-for-a-review/) - Requesting a review should be a crucial part of your effort to build more social proof. Learn about the importance of customer feedback from this article.
- [3 Ways For Leveraging Video Production In Your Law Firm Marketing Strategy](https://rosystrategies.com/3-ways-for-leveraging-video-production-in-your-law-firm-marketing-strategy/) - Law firm marketing can significantly benefit from video production. In this article, we'll show you how.
- [Video Advertising: 8 Reasons Why You Should Use Video Marketing Right Now](https://rosystrategies.com/video-advertising-8-reasons-why-you-should-use-video-marketing-right-now/) - Why is video marketing so powerful? Learn the answers from our latest blog post.
- [Small Business Branding: How To Build Brand](https://rosystrategies.com/small-business-branding-how-to-build-brand/) - Get the best branding advice regarding small business branding here.
- [Healthcare SEO Basics for Medical Practice](https://rosystrategies.com/healthcare-seo-basics-for-medical-practice/) - Master the basics of healthcare SEO and learn more about the details of a bullet-proof healthcare SEO strategy from our latest blog entry.
- [Benefits and Importance of Video Marketing for Small Businesses](https://rosystrategies.com/benefits-and-importance-of-video-marketing-for-small-businesses/) - Small businesses should also consider leveraging the power of video marketing, and in this blog post, we’ll tell you why it’s a must.
- [Complete Guide: Video Marketing for Lawyers](https://rosystrategies.com/complete-guide-video-marketing-for-lawyers/) - As video is becoming more and more popular, law firm marketing should also harness its power. How to use video for law firms? Find out here.
- [Why Is SEO For Lawyers So Important?](https://rosystrategies.com/why-is-seo-for-lawyers-so-important/) - Learn about the guidelines of SEO for lawyers from this article and implement the specific tricks and tips we give you.
- [SEO Content Writing For Law Firms: 5 Seo Writing Rules](https://rosystrategies.com/seo-content-writing-for-law-firms-x-seo-writing-rules/) - SEO writing is a crucial part of any optimization strategy. Learn about the musts for legal websites when it comes to quality content.
- [6 Healthcare SEO Trends to Follow in 2022](https://rosystrategies.com/6-healthcare-seo-trends-to-follow-in-2022/) - How will the medical SEO landscape look in the upcoming years? Read more to find out.
- [Branding and SEO: The Secret Connection](https://rosystrategies.com/branding-and-seo-the-secret-connection/) - Learn more about brand optimization and the connection between SEO and branding from this comprehensive article.
- [SEO for Lawyers - The Complete Guide to Law Firm SEO in 2022](https://rosystrategies.com/seo-for-lawyers-the-complete-guide-to-law-firm-seo-in-2022/) - How can attorneys benefit from law firm SEO? This guide aims to shed more light on how lawyers can improve their online presence through SEO.
- [5 Digital Marketing Trends You Need to Know For 2022](https://rosystrategies.com/5-digital-marketing-trends-you-need-to-know-for-2022/) - What are the new trends in digital marketing for 2022? Learn more about how to improve your digital presence to remain relevant in your industry
- [Is Content Marketing the Future of SEO?](https://rosystrategies.com/is-content-marketing-the-future-of-seo/) - As search engine optimization constantly changes, many ask: will SEO content marketing be the next big thing in improving your rankings? Let’s find out.
- [Is Social Media Really That Important for Your Business?](https://rosystrategies.com/is-social-media-really-that-important-for-your-business/) - Why is social media important for your business? How can your social presence improve your bottom line, and how can it improve branding? Let’s find out.
- [Marketing for Startups: A 5-Step Guide to Creating Your Strategy](https://rosystrategies.com/marketing-for-startups-a-5-step-guide-to-creating-your-strategy/) - We’ll share how you can create a strategic business strategy for startups to help position your organization in front of the right people.
- [How Video Content Marketing Can Improve Your SEO?](https://rosystrategies.com/how-video-content-marketing-can-improve-your-seo/) - It may be challenging to keep up with the number of social media tools available, but SEO video marketing basics remain the same. Read our blog to learn about it.
- [How to Create an Effective Content Calendar](https://rosystrategies.com/create-an-effective-content-calendar/) - We’ll show you how creating a content calendar can produce consistent brand messages across all internet platforms that will get you noticed.
- [Master PPC Targeting For More High-Quality Traffic & Conversions](https://rosystrategies.com/master-ppc-targeting/) - We’ll show you how to use PPC targeting to drive the kind of high quality traffic you are looking for to your website.
- [7 Proven Tactics for Creating an Effective YouTube Marketing Strategy In 2022](https://rosystrategies.com/youtube-marketing-strategy-in-2022/) - For the best results, you’ll want to implement a successful Youtube marketing strategy that reaches your target audience and we’ll show you how.
- [SEO vs. Google Ads: Which Should You Use?](https://rosystrategies.com/seo-vs-google-ads/) - Marketers and business owners may wonder whether SEO vs Google Ads is the most effective strategy for growing an online presence.
- [11 Timeless Digital Marketing Strategies For Law Firms](https://rosystrategies.com/11-timeless-digital-marketing-strategies-for-law-firms/) - We will provide you with the roadmap you need to ensure your clients can easily find you using effective marketing strategies for law firms.
- [8 SEO Factors to Consider Before Removing Outdated Website Content](https://rosystrategies.com/consider-seo-before-removing-outdated-website-content/) - Before you take any steps to remove content on an outdated website, you may want to take a look at these SEO factors that can have an impact on your business.
- [9 Ways to Avoid Mistakes With Your Google My Business Listing](https://rosystrategies.com/9-ways-to-avoid-mistakes-with-your-google-my-business-listing/) - | Considering creating a listing? You’ll want to implement these Google My Business tips to avoid popular mistakes that can decrease your website traffic.
- [PPC Advertising Tips: 10 Mistakes to Avoid in Your Campaigns](https://rosystrategies.com/ppc-advertising-tips-10-mistakes-to-avoid-in-your-campaigns/) - We’ll set you up for success with these important tips to prevent you from avoiding serious mistakes that can set back your PPC campaign.
- [How Social Media Helps SEO](https://rosystrategies.com/how-social-media-helps-seo/) - As award-winning marketing experts who’ve been helping businesses throughout the country, we can show you how to use social signals to your advantage!
- [How to Do Market Research for a Startup](https://rosystrategies.com/market-research-for-a-startup/) - We’ll share with you how to do market research for a startup and why it’s so important.
- [7 Ways to Identify Your Competitors for Better SEO Keyword Research](https://rosystrategies.com/competitors-seo-keyword-research/) - We’ll show you how to conduct competitor keyword research to find out how your competition is making waves online.
- [How To Use Twitter For Business: 7 Steps for Successful Twitter Marketing](https://rosystrategies.com/how-to-use-twitter-for-business/) - Understanding how to use Twitter can be a game-changer for you! Give us a call for a free marketing assessment to set up and manage your social media accounts!
- [What is the Future of Website Design: How Will Web Design Change?](https://rosystrategies.com/what-is-the-future-of-website-design/) - As the internet continues to evolve rapidly, it's no surprise that the future of web design will expand along with it. Give us a call today for a free marketing assessment to get started!
- [What Is Law Firm SEO?](https://rosystrategies.com/law-firm-seo/) - Your potential clients need to know who you are and how to find you. The best way to accomplish this is through the application of SEO.
- [Your Essential Guide to Google My Business (GMB)](https://rosystrategies.com/your-essential-guide-to-google-my-business-gmb/) - One of the most important ways to raise the visibility of your business is through local SEO. This can be accomplished using GMB, also known as Google My Business.
- [10 Golden Rules to Manage Your PPC Campaigns](https://rosystrategies.com/10-golden-rules-to-manage-your-ppc-campaigns/) - Are you considering developing a PPC campaign? You’ve come to the right place! We are experts in everything marketing related from strategy to SEO. If you're ready to take your online marketing to the next level, keep reading for our suggestions on PPC best practice. We understand ppc optimization and how to tailor it for
- [8 Email Newsletter Ideas for More Opens, Clicks, and Shares](https://rosystrategies.com/8-email-newsletter-ideas-for-more-opens-clicks-and-shares/) - Have you been considering adding new email newsletter ideas to your marketing strategy? Email marketing is still considered the highest ROI of any form of marketing available. Chances are highly likely that you have received a marketing email and it is sitting somewhere in your junk folder. By implementing these email ideas and tips, your
- [How to Start a Legal Blog](https://rosystrategies.com/how-to-start-a-legal-blog/) - When people run into legal problems, the idea of navigating a confusing and complex litigation process on their own is not ideal. Find out more info here!
- [Social Media Trends to Consider in Your 2021 Marketing Strategy](https://rosystrategies.com/social-media-trends-to-consider-in-your-2021-marketing-strategy/) - We are experts at helping businesses get seen by the right people by converting brand awareness into profit. Check more in the article!
- [6 Digital Marketing Strategies to Grow Your Startup in 2021](https://rosystrategies.com/6-digital-marketing-strategies-to-grow-your-startup-in-2021/) - We know all about the effective execution of digital marketing strategy and want to help you accomplish the same powerful results. Check out more!
- [7 Things You Must Know About SEO in 2021](https://rosystrategies.com/7-things-you-must-know-about-seo-in-2021/) - There are many components that go into creating an optimal online presence that will keep your business on everyone’s radar. Read more in the article!
- [Digital Marketing Trends in 2021 You Need to Know](https://rosystrategies.com/digital-marketing-trends-in-2021-you-need-to-know/) - Remote workers and brick and mortar companies are now looking for ways to implement new marketing trends in the new year for increased visibility.
- [Marketing Strategies to Increase Target Audience on YouTube](https://rosystrategies.com/marketing-strategies-to-increase-target-audience-on-youtube/) - Like any other social media platform, strategic use, and interesting content with consistent messaging is the best way to maximize this powerful internet tool.
- [The Importance of Using LinkedIn for Lawyers and Law Firms](https://rosystrategies.com/the-importance-of-using-linkedin-for-lawyers-and-law-firms/) - Building a law practice is about relationships and LinkedIn helps you start this process. Check out for more info in the article!
- [6 Reasons Why Your PPC Leads Are Not Converting](https://rosystrategies.com/6-reasons-why-your-ppc-leads-are-not-converting/) - When PPC leads aren’t converting, it can be frustrating. This is the time to slow down, investigate, and make changes. Read for more information in the article!
- [Popular Marketing Techniques for Small Businesses](https://rosystrategies.com/popular-marketing-techniques-for-small-businesses/) - It's time to elevate your visibility and advertise your business using tried and true marketing techniques meant to expand your business presence. Check it out!
- [The Elements of the Content Marketing Process](https://rosystrategies.com/the-elements-of-the-content-marketing-process/) - What is the marketing process? It encompasses numerous elements and considerations for a clear and engaging strategic approach. Read more in the article!
- [The Secret to Better Email Marketing](https://rosystrategies.com/secret-to-better-email-marketing/) - To start an email campaign, you’ll need an email list. The highest ROI is generated with an engaged group of email subscribers looking forward to your emails.
- [SEO and Content Marketing: How to Combine Them Effectively to Achieve Results](https://rosystrategies.com/seo-and-content-marketing-effectively-to-achieve-results/) - Optimized content marketing is content that is developed in such a way that targeted keywords or phrases, links and tags are all used to expand your brand.
- [Benefits of Digital Marketing for Small Businesses](https://rosystrategies.com/benefits-of-digital-marketing-for-small-businesses/) - The benefits of social media are essentially endless. Check in the article for some of the benefits of internet marketing to customers!
- [Social Media Marketing Mistakes You're Making (And How to Fix Them)](https://rosystrategies.com/social-media-marketing-mistakes-youre-making/) - Social media mistakes by companies and individuals alike can make the difference between increased revenue and lost sales.
- [Why SEO Is More Important Than Ever](https://rosystrategies.com/why-seo-is-more-important-than-ever/) - As SEO industry professionals, we’re here to explain the importance of SEO and why SEO is important for the business. Read for more in the article!
- [Law Firm PPC: How Attorneys Get Clients with Google Ads & Remarketing](https://rosystrategies.com/how-attorneys-get-clients-with-google-ads-remarketing/) - How does your firm find its newest clients, while also dedicating the right amount of time to working on your existing cases? Read for more in the article!
- [How to Reach Your Email Marketing Goals](https://rosystrategies.com/how-to-reach-your-email-marketing-goals/) - Expand your marketing reach by boosting your email list and incorporating email as a large part of your current strategy. Read more in the article!
- [The Small Business Guide to Digital Marketing](https://rosystrategies.com/the-small-business-guide-to-digital-marketing/) - Let’s take a look at why small businesses need digital marketing more than ever. Read more in the article!
- [Unusual, Cheeky and Fun Ways To Get Inspiration For Your Blog Posts](https://rosystrategies.com/blog-post-inspiration/) - According to The Google Dictionary Inspiration is: A feeling of enthusiasm you get from someone or something, which gives you new and creative ideas I like looking up dictionary definitions. It is a great way to actually focus on the core meaning of a word – and also it is one of my inspiration techniques, but
- [The Dos and Don’ts of Influencer Marketing Campaigns](https://rosystrategies.com/the-dos-and-donts-of-influencer-marketing-campaigns/) - If you’ve ventured into the world of social media marketing, you’ve seen the profile of influencers who cater to between 1,000 and 1 million (or more) followers
- [9 Tips for Writing an Effective Law Firm Blog Post](https://rosystrategies.com/9-tips-for-writing-an-effective-law-firm-blog-post/) - Writing a blog post that others want to read and share is a feat. Writing an engaging blog about legal matters is another feat all on its own. Read more! 
- [Social Media Marketing Tips for Local Businesses in 2020](https://rosystrategies.com/social-media-marketing-tips-for-local-businesses-in-2020/) - Marketing your local business can be a resourceful endeavor with big pay-offs. One of the ways to make the most out of your local brand’s health.
- [10 Ways Your Content Marketing Can Generate Leads and Close Sales](https://rosystrategies.com/10-ways-your-content-marketing-can-generate-leads-and-close-sales/) - Content Marketing Lead Generation Content marketing is a valuable way to generate leads that convert to sales. Whether you actively use a content marketing strategy or have yet to get started on producing content, now is a great time to develop and refine a strategy for ensuring that your content benefits you as much as
- [How to Set Goals for Your PPC Campaign](https://rosystrategies.com/how-to-set-goals-for-your-ppc-campaign/) - A PPC advertising campaign is a simple and effective way to supplement ongoing marketing and advertising efforts. A thoughtfully constructed PPC campaign includes strict budgeting and clear goal-setting. As does any profit-yielding endeavor, a PPC program performs more optimally when working against clear, realistic, and opportunistic goals. PPC Strategies Drive Campaign Results Without clear goals
- [When to Create New PPC Campaigns](https://rosystrategies.com/when-to-create-new-ppc-campaigns/) - The world of paid search is unique for all account managers, every account, and so forth. No two accounts managers are identical in the way that they strategize and no two accounts are identical in terms of what optimizations and changes should be made. With that being said, generalizations can be made and then altered
- [How Your SEO Strategy Needs to Adapt for Developments in 2020](https://rosystrategies.com/how-your-seo-strategy-needs-to-adapt-for-developments-in-2020/) - Going into 2010, Rand Fishkin at MOZ predicted that over the course of the decade, Google queries would drive less and less traffic. Sure enough, Google introduced featured snippets around the middle of the decade. Featured snippets have ushered the rise of “zero-click” searches, which is what happens when Google answers your question and you never
- [Content Marketing Strategy for Startups – the Best Method](https://rosystrategies.com/content-marketing-strategy-for-startups-the-best-method/) - Definition of Content Marketing Strategy: This is the whys and hows that is adopted on creating content. How you go about or the processes you use to achieve this, on the other hand, is called content marketing. We have always heard the term content is king and this is very true with justifiable approaches. Content Marketing
- [Keyword Research Tools for Law Firm SEO](https://rosystrategies.com/keyword-research-tools-for-law-firm-seo/) - When it comes to your law firm, an SEO strategy is especially reliant on keywords. This blog will help you learn how to optimize your law firm’s keyword research.
- [Why Live Video Needs to Be Part of Your Content Marketing Strategy](https://rosystrategies.com/why-live-video-needs-to-be-part-of-your-content-marketing-strategy/) - Making video a pillar of your content strategy is essential to healthy marketing, audience growth and brand development. Learn more about it from our blog!
- [Top 7 Benefits of Email Marketing for Small Businesses](https://rosystrategies.com/top-7-benefits-of-email-marketing-for-small-businesses/) - Creating an email campaign provides an opportunity to build a list of loyal consumers, which is especially useful to small businesses. Find out more from this blog.
- [8 Ways to Get Traffic and Promote Your Blog](https://rosystrategies.com/8-ways-to-get-traffic-and-promote-your-blog/) - With a strong strategy and a willingness to consistently promote, bloggers of any content can grow their readership. Here's how to increase traffic to your blog! 
- [18 Digital Marketing Trends for 2020](https://rosystrategies.com/18-digital-marketing-trends-for-2020/) - Following new marketing trends has become a necessity for every company - they explain how to most effectively communicate with consumers. Find out more from this blog.
- [9 Marketing Tools to Boost Your Work](https://rosystrategies.com/9-marketing-tools-to-boost-your-work/) - Whether you have a full-time in-house marketing team or a solo company, online marketing tools can help achieve your desired progress. Read on to find out more.
- [Marketing Strategies Every Startup Should Implement](https://rosystrategies.com/marketing-strategies-every-startup-should-implement/) - If you're starting a company, you’ve faced the paradox of “my idea is genius and everybody needs it; how do I let the world know?” Read more on this topic.
- [SEO vs PPC - What's Best for Your Website](https://rosystrategies.com/seo-vs-ppc-whats-best-for-your-website/) - Once you build a website for your company, everybody wants to know how you plan to push it to the top of search rankings. Two primary solutions to leveraging a website’s value to earn higher placement in search results are to employ PPC and SEO campaigns. Read on to find out more which one's the best.
- [12 Reasons Why Your Business Absolutely Needs SEO](https://rosystrategies.com/reasons-your-business-needs-seo/) - Many brands and businesses know (or think they know) that they need SEO for their digital properties, and the benefits they will get from that SEO work being implemented on their behalf. SEO will certainly improve a website’s overall searchability and visibility, but what other real value does it offer? Why is SEO so important?
- [What Is a PPC Specialist & Why Do I Need One?](https://rosystrategies.com/what-is-a-ppc-specialist-why-do-i-need-one/) - What is PPC? PPC stands for pay-per-click, a type of marketing you’ve probably heard of by now. PPC ads are those box ads that run alongside your search engine results. PPC ads are typically part of a larger overall campaign that aims to get consumers to a website landing page and opt for an event
- [SEO Strategy vs. Tactics: What’s the Difference?](https://rosystrategies.com/seo-strategy-vs-tactics-whats-the-difference/) - Search engine optimization (SEO) made its way into our digital marketing strategies nearly a decade ago and since then, it has gained a dominant variable position becoming a guiding force in branding and marketing strategies across all industries. SEO is an essential (if not the most critical) component in getting your website and brand in
- [32 Tips on How to Write High-Quality Blogs](https://rosystrategies.com/32-tips-on-how-to-write-high-quality-blogs/) - Writing blogs is a great way to boost search engine rankings, attract potential consumers, earn loyal followers and cement your brand as a key influencer in your respective industry. Quality takes your blog further While anyone can write a blog and add to white fluff on the internet, it takes skill and strategy to write
- [7 Differences Between Startups and Small Businesses](https://rosystrategies.com/7-differences-between-startups-and-small-businesses/) - You’ve got a great idea that will appeal to the masses and have been thinking of owning your own business for a while. You’ve even done the industry research homework and started a business plan. Your family and friends may or may not see the vision but you do. In fact, you already have a
- [Why Small Businesses Need Content Marketing](https://rosystrategies.com/why-small-businesses-need-content-marketing/) - Content marketing is one of the most powerful tools to use as you grow your small business. Curating and sharing branded content gets the word out about your brand, remains in direct contact with consumers, and helps you maximize dollars spent on marketing. What is content marketing for small business all about? Content marketing is
- [How to Create a PPC Keyword List?](https://rosystrategies.com/how-to-create-a-ppc-keyword-list/) - You have a great website and you started getting the hang of your social media content planning. If you're like most people, you may not be an expert of the wonderful world of online strategy, but you don’t mind learning along the way to take your business to the next level. We’re with you and
- [Social Media for Attorneys: Instagram Business Account vs Personal](https://rosystrategies.com/social-media-for-attorneys-instagram-business-account-vs-personal/) - Social media for attorneys is a critical marketing component. Using social media is a non-negotiable marketing effort for every industry. With so many people on global social platforms such as Instagram, there is no excuse for ignoring an incredible way to reach prospective clients, increase brand awareness, and to practice engagement with current, new, and
- [Digital Marketing 101: What Small Businesses Need to Know](https://rosystrategies.com/digital-marketing-101/) - Small business owners know digital marketing is no longer secondary to traditional print marketing and advertising and is a great way for them to get more bang for their marketing bucks.
- [Survey Reveals How Consumers Really Judge Brand Authenticity (and Influencers)](https://rosystrategies.com/how-consumers-judge-authenticity/) - There's no denying that social media has drastically changed the way people communicate, shop and experience the world.
- [Why Working with Sports Influencers is so Effective for Brands](https://rosystrategies.com/working-with-sports-influencers/) - Social Media has become an inseparable part of our lives. Checking our social media account is the first thing we do in the morning and the last in the night.
- [Google Says it Removed 2.3 Billion Ads in 2018 Due to Policy Violations](https://rosystrategies.com/google-removed-billion-ads/) - Amid the ongoing discussion over how online platforms can be and have been, misused by bad actors to manipulate and influence opinion, Google has released a new update on its efforts to address such concerns.
- [Instagram Launches 'Checkout on Instagram' to Facilitate In-App Shopping](https://rosystrategies.com/instagram-launches-checkout/) - After edging towards eCommerce for some time, and evolving its various tools to better facilitate on-platform shopping, Instagram is now taking the next step with the introduction of a new checkout option in the app.
- [The Importance of Social Media Branding](https://rosystrategies.com/importance-social-media-branding/) - Your social media profiles serve a much deeper purpose.
- [6 Actions You Must Take After an SEO Audit](https://rosystrategies.com/actions-after-an-seo-audit/) - Want to improve the organic search visibility of your website?
- [LinkedIn adds lookalike targeting, Bing tie-in and B2B templates to ad platform](https://rosystrategies.com/linkedin-adds-lookalike-targeting/) - Company continues to build out its ad offerings to scale with the growing needs of its advertisers and is fine-tuning its targeting measures.
- [Build a strong B2B eCommerce infrastructure in an increasingly fast world](https://rosystrategies.com/build-a-strong-b2b-ecommerce/) - Business to businesses buyers factor response time into their purchasing choices because it is a critical part of any competitive situation. But how, asks Geoff Webb, from PROS, do you create a B2B eCommerce infrastructure that can handle the demands in numerous fast-paced industries?
- [The Web Development Capabilities You Need For Your Small Business](https://rosystrategies.com/web-dev-for-small-business/) - Research has found that less than two-thirds of small businesses have websites. Over half of those without websites say they plan to build a site in the coming year.
- [26 New Things in Digital in February 2019](https://rosystrategies.com/new-things-in-digital-february/) - February was a month where we saw many platforms testing and planning the features that they planned to roll out this year.
- [Why Digital Marketing is Important for Small Business](https://rosystrategies.com/importance-of-digital-marketing/) - When small businesses get started, their focus is often on how to get their first group of customers through the door.
- [What You Missed Last Month in Google](https://rosystrategies.com/what-you-missed-in-google/) - What You Missed Last Month in Google
- [Why Millennials Have Higher Expectations for Customer Experience Than Older Generations](https://rosystrategies.com/millennials-higher-expectations/) - When it comes to customer expectations, it is no surprise that that millennials have higher expectations for customer experience.
- [LinkedIn Releases 2019 Global Talent Trends Report](https://rosystrategies.com/2019-global-talent-trends-report/) - LinkedIn released the 2019 Global Talent Trends report, an annual survey of hiring professionals which helps to inform how to approach recruitment strategies for the coming year.
- [Glint announces enhancements to people success platform to develop stronger leaders](https://rosystrategies.com/platform-develop-stronger-leaders/) - New manager empowerment capabilities make it easier for managers to focus on the right issues, stay accountable on progress, and take meaningful action.
- [New Report Looks at the Latest Trends in Facebook Page Engagement](https://rosystrategies.com/latest-trends-facebook-engagement/) - What's working on Facebook now, and how can you improve your Facebook Page engagement in 2019?
- [The seven deadly sins of web design](https://rosystrategies.com/7-deadly-sins-of-web-design/) - In 2019, it is simply inconceivable to think of a web development firm that neglects to make a responsive site.
- [How to Start a Law Firm Blog](https://rosystrategies.com/how-to-start-a-law-firm-blog/) - Being a lawyer is not as glamorous and dramatic as it is portrayed on television and film. As cool as it is to imagine a few good men in a courtroom yelling, “You can’t handle the truth,” it just doesn’t quite work that way. However, members of the public and your future potential clients are
- [The importance of understanding intent for SEO](https://rosystrategies.com/understanding-intent-for-seo/) - Search engines are getting more sophisticated at measuring how well a page matches intent so here are some tips on how to build a better strategy for it.
- [A Beginner's Guide to Integrated Marketing Communications](https://rosystrategies.com/integrated-marketing-communications/) - We understand that the ability to use products or services in tandem could make or break your productivity and, in turn, success at meeting goals.
- [The technical SEO hierarchy of needs](https://rosystrategies.com/technical-seo-hierarchy/) - Use the hierarchy of your site's technical SEO needs to understand its technical growth and actualization — and uncover what to do next to improve it. What makes a site become the best site it can be? Healthy, functional sites that have reached their full SEO potential have been optimized based on market and keyword
- [11 Ways to Improve Your Website’s User Experience Design](https://rosystrategies.com/websites-user-experience-design/) - In today’s digital market, customers have more options than ever when it comes to buying online.
- [Effective Philanthropy: How To Be More Strategic About Giving](https://rosystrategies.com/more-strategic-about-giving/) - Strategic philanthropy is a way to give more effectively.
- [eMarketer predicts digital ads will overtake traditional spending in 2019](https://rosystrategies.com/digital-ads-will-overtake/) - This is the year when the money spent on digital advertising will finally overtake spending on traditional ads — at least according to the latest forecast.
- [How To Do Successful Email Marketing](https://rosystrategies.com/successful-email-marketing/) - Why would we want to do that to anyone?! Well, you should, and here’s why.
- [5 Tips for Getting More Law Clients](https://rosystrategies.com/5-tips-for-getting-more-law-clients/) - Developing a good clientele as a lawyer is more about relationship building than fancy marketing tactics. This is something they don’t teach in law school after you’ve spent the equivalent of a home mortgage on your education. The courses on integrated marketing and branding for legal professionals may not have been part of the curriculum,
- [Elements of a Successful Law Firm Facebook Page](https://rosystrategies.com/elements-of-a-successful-law-firm-facebook-page/) - Law firm Facebook pages are more important than you probably think. A client who is searching the globe’s largest social media platform for updates on lawyers sounds unusual, right? Think again, because clients are getting the information and basing their decisions to hire on what they find out about a lawyer or their firm through
- [3 reasons why electronic direct mail is an essential tool for businesses](https://rosystrategies.com/reasons-why-edm-is-essential-tool/) - Email marketing, when done right, can boost your business. Most of us are signed up to receive e-newsletters from our favorite sources on a daily, weekly, fortnightly or even random basis. More than likely, you have your favorite e-newsletters that you keenly anticipate receiving and others you might have forgotten about completely until they land
- [10 Ways to Improve User Experience on Your Website](https://rosystrategies.com/10-ways-to-improve-user-experience-on-your-website/) - Your website is the face of your business and often the first point of contact for future customers. You want to make sure that the website user experience is positive, and that it encourages your customers to continue to come back. Repeat customers could mean repeat business, and a website storefront is one of the
- [Digital Marketing Trends for 2019](https://rosystrategies.com/digital-marketing-trends-for-2019/) - Digital marketing trends continue to shift and grow. While some general trends remain the same, others evolve; and some are entirely new, introducing marketers to emerging technology. Follow along below to learn about which of the latest trends in digital marketing to implement in your strategy in 2019. Here are the latest digital marketing trends:
- [How to INTEGRATE Your Digital Marketing and Social Media Plan for Online Success](https://rosystrategies.com/digital-marketing-plan-for-success/) - The demand content in the form of visuals, video, audio, and the list goes on is growing out of control.
- [Panel discussion to focus on digital marketing](https://rosystrategies.com/panel-discussion-digital-marketing/) - The National Association of Women Business Owners - Ventura County will host a panel discussion on digital marketing including topics surrounding social media, Facebook Shop, email campaigns, blogging and more.
- [Why Mobile Optimization is Important for Your Business](https://rosystrategies.com/why-mobile-optimization-is-important-for-your-business/) - Mobile optimization is the term used to describe an online experience on a mobile device that is as equally pleasant as the experience on a desktop or other stationary device. A few years ago, a mobile-optimized site meant that a user could look up your domain on their mobile phone and find a digestible version
- [8 business-critical digital marketing trends for 2019](https://rosystrategies.com/critical-digital-marketing-trends/) - It’s interesting to see ‘what’s hot’ and ‘what’s cool’, but to keep it practical and actionable as we like, we’re equally interested in which communications and transformation techniques will make the biggest commercial improvement for businesses.
- [Is Strategic Philanthropy Heartless?](https://rosystrategies.com/strategic-philanthropy-heartless/) - To begin with the heart: The social, environmental, and other values that motivate philanthropists are extremely varied and lead to the pursuit of a virtually infinite number of heartfelt goals.
- [How Can Social Media Influencers Boost your Brand?](https://rosystrategies.com/how-can-social-media-influencers-boost-your-brand/) - Have you ever wondered what is influencer marketing? Well, influencer marketing is a popular marketing tactic used to promote a brand message to a niche audience in an authentic and trustworthy way. As social media platforms diversified and gained traction with much of the population, many profile figures rose to fame, gaining massive attraction and
- [How Professional Service Firms Can Successfully Use Retargeting](https://rosystrategies.com/how-professional-service-firms-can-successfully-use-retargeting/) - The power of the internet is undeniable. In today's globalized society, speed and access to information are paramount, and the internet is the most cost effective and efficient way to get it. For those in professional services, the internet can present significant advantages. Lawyers specifically, can benefit from digital marketing strategies that provide a competitive
- [How to Measure the Quality of Website Traffic](https://rosystrategies.com/how-to-measure-the-quality-of-website-traffic/) - Your website leaves the first impression on potential customers. It is important to understand how to measure website traffic for your site because this will give a clearer picture of who your customers are, and how often they are shopping. Before we start - if you wonder what is website traffic, well, website traffic simply
- [What Is Negative SEO?](https://rosystrategies.com/what-is-negative-seo/) - If you thought you’d mastered all there is to know about SEO in 2018, today marks an opportunity to evaluate and round out the thoroughness of your knowledge and SEO strategy in business. You probably know that the digital marketing world has diligently curated SEO experts and a bottomless supply of tactics to optimize search
- [Why Is Website Speed Important?](https://rosystrategies.com/why-is-website-speed-important/) - Have you ever experienced a slow internet connection that took decades to load online content? Slow website speed is about as painful as pulling teeth and can be frustrating if you are trying to make purchases. Website speed can make the difference between a potential customer getting the information they need or making a purchase
- [Why SEO is Important for Small business](https://rosystrategies.com/importance-of-seo-for-small-businesses/) - SEO is an important marketing tool to use for leveraging search engines to maximize website traffic, brand exposure, customer acquisition, high conversion rates and ultimately, profitable sales numbers. What Is SEO? Search engine optimization (SEO) is like a behind-the-scenes conversation between your website and Google (or another search engine). Your website tells Google what it’s
- [7 Marketing Mistakes That Can Cost Companies Millions](https://rosystrategies.com/7-marketing-mistakes-that-can-cost-companies-millions/) - When it comes to running a business, many parts of the process seem to be black and white while others are much harder to measure. One component that has historically fallen into the latter category is marketing. Because of the lack of analytics in the early days of marketing, analyzing the tangible impact of a
- [Why Local SEO Is Important](https://rosystrategies.com/local-seo-for-small-business/) - There's been a lot of talk about SEO and what online marketing can do for your business. But for most people, throwing around words like “algorithms” and “analytics” can sound like a foreign language. We get it. We at Rosy Strategies have worked with numerous small business owners and know SEO like the back of
- [How to Improve Website Ranking in Google](https://rosystrategies.com/improve-website-ranking-in-google/) - You’ve finally taken the leap into entrepreneurship and have just opened your first business. After developing an awesome website, passing out flyers, and having your logo printed on mugs, the customers are supposed to be arriving in droves, right? Or maybe you’ve been in business for a while, but aren’t receiving the customer response you
- [11 Website Designing Standards to Follow](https://rosystrategies.com/website-designing-standards/) - Designing an impressive website in 2019 will do for your brand what a grand opening of a flagship storefront once did for companies a decade ago. As you build your website, consider the incentives and design tactics listed below to curate the strongest online brand experience possible. Importance of Website Design in 2019 Target audience
- [How Google’s Algorithm Works?](https://rosystrategies.com/how-googles-algorithm-works/) - Something about the magic of Google is so fascinating and far-reaching that the algorithm’s inner-workings often go misunderstood or left entirely undiscovered by searchers and website hosts. And yet, everyone using the search engine is subject to the evolutions of its ranking system. So, how exactly does Google’s algorithm work? You’re definitely not alone in
- [How to Build Your Business with Content Marketing](https://rosystrategies.com/how-to-build-your-business-with-content-marketing/) - Unless you are a media brand, you might be wondering how producing content could possibly sway consumers to purchase your products or use your professional services. I mean, how does writing about the weather and current events or ideas for how to spend your weekend influence me to purchase your goods or services? That’s the
- [4 Ways Video Content Marketing Can Improve Your SEO](https://rosystrategies.com/4-ways-video-content-marketing-can-improve-your-seo/) - As media becomes more robust and mediums such as video are available to be produced by the masses, Google wants you to provide those entertaining and engaging forms of media to your viewers. This isn’t a Big Brother situation, Google is monitoring your website not just to ensure that the content you promise is present
- [How Voice Search Will Impact SEO in 2019](https://rosystrategies.com/how-voice-search-will-impact-seo-in-2019/) - By 2020, voice searches will make up for half of all searches conducted on the internet. As mobility rises and consumers turn toward hand-held devices, it is natural that they use built-in AI systems, such as Siri. Alongside AI bots embedded within smart mobile devices, one in six Americans currently owns a smart speaker, such
- [Social Media for Lawyers](https://rosystrategies.com/social-media-for-lawyers/) - Showing your personality as a law firm can be hard to do. Thankfully, we have social media for lawyers! I know what you’re thinking - what am I going to do on social media that shows my clients and community who I am? Social media provides possibly the only platform for you to engage conversationally
- [4 Tips for a Successful Content Marketing Strategy](https://rosystrategies.com/4-tips-for-a-successful-content-marketing-strategy/) - Developing a strong content marketing strategy takes a bit of clever thinking and tapping into your consumers’ deepest wishes and daily habits. Think of it like crafting your most delectable (and want-to-repeat-able) recipe, then kicking into gear and creating it to share with the people you love the most. Or, in the case of business,
- [How to Create Video Content That Is Great for SEO](https://rosystrategies.com/how-to-create-video-content-that-is-great-for-seo/) - Are you wondering how to make a video for your website? While I can’t walk you through technical production, I can walk you through the marketing essentials of developing a video that consumers want to watch, pay attention to, share with their friends and then bookmark your page for more content. Optimizing your video or
- [Small Law Firm Marketing Tips](https://rosystrategies.com/small-law-firm-marketing-tips/) - Marketing is essential to your law firm’s success, especially amidst today’s saturated and competitive market. As more firms learn to take charge of their firm’s success through marketing, it becomes even more important to execute an expert strategy. Here are a few tips to keep you up to speed on making the most of your
- [How To Change a Business Strategy](https://rosystrategies.com/how-to-change-a-business-strategy/) - Everything in life is in a constant state of change and adaptation to the present. It is the very nature of our evolution and it leaves businesses subject to frequent change as well. While business goals tend to remain the same throughout the decades, strategies to achieve set goals must evolve in response to technological
- [The Relationship Between Marketing and Accounting](https://rosystrategies.com/the-relationship-between-marketing-and-accounting/) - Marketing and accounting teams represent two seemingly opposite realms of a company; but in reality, they’re speaking to the necessary parties in the languages that their respective listeners understand. Let’s take a look at how marketing and accounting work together in any company and how to maximize the fruitfulness of their relationship. Campaign ROI, repeatability
- [The Biggest PPC Mistakes Law Firms Make](https://rosystrategies.com/the-biggest-ppc-mistakes-law-firms-make/) - Law firms have started adopting PPC services for lawyers to boost their online marketing campaigns since the revolutionary advertising strategy has done so much for other industries. This endeavor is great and holds rewarding potential, but the complexity of the thrill and beauty of PPC must be acknowledged before getting started. As a law firm
- [What Does a Business Development Manager Do?](https://rosystrategies.com/what-does-a-business-development-manager-do/) - A business development manager sounds impressive. Actually, this title does little to communicate how impressive, expansive and critical this role is to a new, medium-sized or well-established business. The business development manager wears many hats, as the role is often assigned to one person or a small team. Let’s take a look at some parts
- [What Is Involved in the Networking Strategy?](https://rosystrategies.com/what-is-involved-in-the-networking-strategy/) - Are you using a super savvy networking strategy to help your brand cut through the competitive clutter and win paramount success? If not, now is a perfect time to get started on a strategy to help you connect with more people and evolve your growing business. How to Implement a Networking Strategy? Ask how you
- [Examples of Personal Branding That You Can Try](https://rosystrategies.com/examples-of-personal-branding-that-you-can-try/) - Current working habits are trending toward self-employment, freelance, remote work and personal brands. With the rise of working independently and outside the shadow of a known brand or agency, developing a personal brand is more important than ever. Those looking to hire freelancers, contractors and other free agents want to know more than what they’re
- [What Is Community Relations?](https://rosystrategies.com/what-is-community-relations/) - Community relations is defined by the relationship between a company and its proximal community or communities. Existing as a brand within a neighborhood, country or digital hangout is no longer enough to earn a company neighborhood favor. With so many resources available, including money and large speaking platforms, companies are seeking out ways to help
- [Top 9 Accountant Marketing Strategies](https://rosystrategies.com/top-9-accountant-marketing-strategies/) - Marketing your accounting firm is a critical step to improving brand awareness, becoming an industry voice of authority, gaining more clients and improving sales. Check out Rosy Strategies’ tips on how to market your accounting firm below. Networking Making contacts is only the beginning of networking. Once you meet important people, communicate with them. Find
- [Marketing Ideas for Chiropractors](https://rosystrategies.com/marketing-ideas-for-chiropractors/) - Becoming a chiropractor is a hard-earned career milestone that will keep you feeling fulfilled throughout your life. You have so much knowledge to share with patients in an effort to help them better their lives. Once you open your practice, you’ll want to spend a majority of your time doing just that: helping patients. But
- [The Art of Writing for SEO: 14 Steps to Use Now](https://rosystrategies.com/the-art-of-writing-for-seo/) - No matter how much you might wish it to be so, crafting savvy, SEO-friendly content for your website is not a matter of filling in targeted blanks with strategically assigned keywords. Writing for SEO is a discipline but also an art, and every year that goes by it’s the quality of the content that matters
- [Which Is Better For Content Marketing: Deep Or Wide Content?](https://rosystrategies.com/content-marketing-deep-or-wide-content/) - You have hundreds of variables to consider when writing content. Who is your audience? What is your end goal? What kind of length and topic are you targeting? Will you include any additional types of media? But one of the most important questions is a high-level one, and one that’s often overlooked: is it better
- [Instagram May Let Users Post Hour-Long Videos](https://rosystrategies.com/post-hour-long-videos-on-instagram/) - Instagram is reportedly preparing to launch a feature that will allow users to publish long-form video content. Exceptionally long, in fact, compared to the one-minute long videos that Instagram currently allows. The Wall Street Journal reports that Instagram may soon allow videos of up to one hour in length. However, plans are still up in
- [The 2018 Summer Reading List For Marketers](https://rosystrategies.com/summer-reading-list-for-marketers/) - Last year, I published a list of the some of the favorite books by marketing leaders. This year, I decided to share some of the more recently published books that are focused on marketers and/or marketing. Below are some of this summer’s must-reads for marketing leaders. 1. Marketing in the #FakeNews Era: New Rules for
- [Digital Marketing ROI: 11 Metrics You Must Understand](https://rosystrategies.com/digital-marketing-roi/) - Any novice who has ever dipped their toe into Google Analytics can attest that the sheer volume of data available could easily crush even the mightiest Avenger. Fighting Thanos. On Ego. With all his Avenger buddies. Let’s put it this way; you need to be a Guardian of the Galaxy to manage the herculean task
- [How Often And What To Post on Social Media](https://rosystrategies.com/how-often-to-post-on-social-media/) - This question has been coming up a lot lately. Business owners have been asking me via email, messenger, social media and at networking meetings, “Yasmin, how often to post and what to post on social media?” Let’s get right to it: If you’re a brand using social media to raise awareness of your products and
- [How To Boost Your Brand Identity With Instagram](https://rosystrategies.com/boost-your-brand-identity-with-instagram/) - Imagine a casual Instagrammer who wants to be thought of as adventurous. They post photos of themselves traveling to exotic locations, trying foreign foods, and living a life that seems extraordinary. Even if they actually spend the majority of their time at home watching Netflix, their audience will view them as an adventurer. Successful businesses
- [Marketing Tips for Lawyers](https://rosystrategies.com/marketing-tips-for-lawyers/) - The legal landscape is a competitive and challenging market to brand yourself in but with the right marketing tactics, it’s possible to achieve long-lasting success. If you’re just embarking on your legal career, getting ready to hang your own shingle or are in a small to a mid-sized firm, here are some helpful ideas to
- [How to Make a Brand Name to Remember?](https://rosystrategies.com/how-to-make-a-brand-name-to-remember/) - When you start your company, one of the most important aspects is your brand name. A brand name is the keywords (or words) that consumer hold onto, remember to type into Google and continue to speak aloud to build buzz around your business. Let’s look at how to create a brand name that people remember
- [2018: The year of influencer marketing for B2B brands](https://rosystrategies.com/2018-the-year-of-influencer-marketing/) - Think influencer marketing is only for B2C brands? Contributor Michael Brito explains how the principles of this highly effective technique can be applied to B2B markets. Total brand spending on influencer marketing was $81 billion in 2016 and is projected to reach $101 billion by 2020, according to a 2017 study from the Association of
- [Artificial intelligence in content marketing: Three key areas of focus](https://rosystrategies.com/artificial-intelligence-in-content-marketing/) - One of the most interesting qualities about AI technology is that the benefits are virtually limitless. Nearly every industry stands to gain in some way from the power of machines, and this technology is just as relevant to content marketers as it is to the most complex tech companies. However, it seems that the integration
- [12 Social Media Marketing Mistakes Companies Make And How To Avoid Them](https://rosystrategies.com/12-social-media-marketing-mistakes/) - Do you actually have a social media marketing strategy or are you just going with the flow and hoping something comes from your vague efforts? Are you making the same social media marketing mistakes that many companies make? Here are 12 social media mistakes you may be making and how to avoid them. No Plan
- [5 Reasons Why You Need a Ghostwriter](https://rosystrategies.com/why-you-need-a-ghostwriter/) - Any C-level execs who say writing is a simple task are full of themselves. Some writers may create drafts quicker than others, but most of the time when this happens the writing quality suffers. And when quality suffers, so does the messaging. What’s the point of creating content if people can’t relate, especially on an
- [What negative SEO is and is not](https://rosystrategies.com/what-negative-seo-is-and-is-not/) - In the first of a six-part series on negative SEO and its effect on links, content and user signals, contributor Joe Sinkwitz sets the tone by dispelling myths and providing definitions of key concepts. Today we are starting a six-part series on Negative SEO. The series will be broken into three areas and will show
- [AI Is Evolving Nonprofit Digital Marketing Strategies](https://rosystrategies.com/nonprofit-digital-marketing-strategies/) - The buzz continues with artificial intelligence (AI) and machine learning (ML), otherwise known as a computer's ability to replicate human intelligence and activity. However, substance is also coming to life, through advanced behavioral analysis and the synthesis and application of data across all industries and sectors. From health care and education to consumer goods and
- [10 Social Media Marketing Mistakes to Avoid](https://rosystrategies.com/social-media-marketing-mistakes/) - Are your social media marketing (SMM) efforts paying off, or missing the mark? If your metrics are painting a picture of the former, you might be making a few of these common mistakes. Read on for some things to avoid, and some things to try—plus a few cautionary tips. 1.Going in without a strategy An
- [Why Social Media Discretion Is Increasingly Important to Your Brand](https://rosystrategies.com/social-media-discretion-important-to-your-brand/) - Pre-internet, the extent to which we knew about each other was the extent to which we volunteered information about ourselves. We generally kept our business to ourselves, and we were happy in our ignorance. We had a work life and, at the end of a long day, we went home to a personal life. Today
- [Average Online Marketing Allocations for Small Businesses](https://rosystrategies.com/average-online-marketing-allocations-for-small-businesses/) - Small businesses rely on marketing today more than ever before as it is the most effective way to reach target consumers and outpace competitors. So, how much should a startup spend on marketing? As you plan your marketing budget, be sure to consider allocations to the following marketing efforts: Online Marketing Marketing trends have shifted online,
- [Three Ways To Accelerate Your Sales Team Through Digital Marketing](https://rosystrategies.com/accelerate-sales-team-through-digital-marketing/) - I work with national brands and help them establish their digital strategy each and every year. The results I have obtained have always been in relation to three basic elements that I think everyone should know. If you apply them right and optimize how you use these methods, you'll likely find yourself on a better
- [Why social is the #1 equaliser for brands](https://rosystrategies.com/social-the-1-equaliser-for-brands/) - There are two types of businesses in the world when it comes to social — an organization that does it because it feels it ‘has to’ to keep pace, and the ‘socially mature’ business that does it because it truly understands social media engagement, and its value on the bottom line. Social media is now
- [Instagram testing a booking & payments feature it first announced more than a year ago](https://rosystrategies.com/instagram-testing-a-booking-payments-feature/) - For now, the feature is available to a limited set of partners and businesses on Instagram. Instagram has started testing a new booking and payments feature that lets users book services and make direct payments to businesses directly from the app. Right now, the feature is only available to a limited number of partners and
- [How to Get Qualified Social Media Leads](https://rosystrategies.com/qualified-social-media-leads/) - How many connections do your company’s employees have on LinkedIn? How many followers does your LinkedIn company page or Twitter feed have? It’s easy to get excited as these numbers build, but does it really matter? Yes and no. It matters because more connections and followers can result in an increased number of leads and
- [How to Get More Patients for Your Dental Office?](https://rosystrategies.com/how-to-get-more-patients-for-your-dental-office/) - Have you ever been wondering how to get more patients into your dental practice? You’re not alone. Dentists everywhere are searching for the best ways to combine technology and niche offerings in order to serve the most patients in the community. Run a SWOT analysis First things first. Before revamping your dental practice marketing strategy,
- [10 SEO Trends That Will Influence Digital Marketing](https://rosystrategies.com/10-seo-trends-that-will-influence-digital-marketing/) - As digital marketing has grown in importance for today's businesses, so has the role of search engine optimization. SEO plays a huge role in getting people to your website, blog post, guest articles and other content assets. And if you don't play by Google's rules, you'll see your web traffic plummet. The most successful marketers
- [Customer acquisition on social media — with your own data](https://rosystrategies.com/customer-acquisition-on-social-media/) - At a time when the use of third-party data is under increased scrutiny, contributor Brian Handly touts the benefits of using your own. In the battle for customer acquisition, data plays an important role in marketing strategy, along with a desired product and excellent creative. There’s also the challenge of reaching a target audience where
- [How to Market Your New Product Launch?](https://rosystrategies.com/how-to-market-your-new-product-launch/) - Conceiving, designing and creating a new product is one thing. Launching it into a fruitful sales trajectory is another. Every product is different, so their respective launches will differ as well. However, there are some factors that must always be considered leading up to a launch. You can use them to start understanding how to
- [Sarcasm aside, how strict PPC advertiser policies may actually benefit us](https://rosystrategies.com/how-strict-ppc-advertiser-policies-may-benefit-us/) - Contributor Andrew Goodman suggests we may not like the way Google manages the AdWords program, but anything less and the SERPs and advertising ecosystem would have imploded long ago. Around the pay-per-click (PPC) water cooler, it’s been whispered that Google just might be out for its own financial self-interest. (Shhh! Don’t tell!) That Google search
- [When Creating Content Always Begin with 'Why?'](https://rosystrategies.com/when-creating-content-always-begin-with-why/) - Let’s discuss TAR. Not the negative tar in nicotine or the stuff that fills cracks on roads, but rather the positive TAR that is the foundation of successful businesses: Trust Authority Reputation Without these three elements, a business is basically a copy of its competitors, multiplying choices for prospective clients. When TAR is present, prospects
- [How brands can resonate with consumers via 'friendertainment'](https://rosystrategies.com/how-brands-can-resonate-with-consumers/) - It's hard to talk about marketing these days without talking about influencers. A recent ANA survey revealed three-quarters of national advertisers now leverage influencer marketing, and 43% are planning to increase their spending on category in the next 12 months. The word "influencer" is everywhere, tossed around by media agencies, marketing strategists and brands so
- [Average Marketing Costs for Small Businesses](https://rosystrategies.com/average-marketing-costs-for-small-businesses/) - The marketing budget for small businesses is a serious consideration as business owners head off toward new endeavors. Marketing arms branch wide and far, meaning their reach is incredible, but so is their investment. But exactly how much is that investment? It’s a great question, and the average marketing cost for small business varies per
- [Networking Tips for the Tech-Savvy Lawyer in 2018](https://rosystrategies.com/networking-tips-for-lawyers-2018/) - No profession is safe from the need to utilize social media platforms for business, and for more reasons than showing face on the digital hot spots. Social media platforms are one of the easiest ways to network with both clients and with peers who can evolve into valuable partners. Facebook alone generates connections amongst 800
- [Become an SEO rock star: Evolve your SEO skill set](https://rosystrategies.com/become-an-seo-rock-star/) - Want to be the SEO everyone looks up to? Contributor Bobby Lyons lists areas of marketing and technology you need to master to be at the top of your game. During my career, several executives have asked why so many of my search engine optimization (SEO) team members are poached by other teams in the
- [Social Media Formula For Word Of Mouth Marketing](https://rosystrategies.com/social-media-formula-for-word-of-mouth-marketing/) - Who do you turn to when you want to know whether to purchase a product or service? Word of mouth marketing extends far beyond face-to-face and phone conversations to texting, messaging, social media and blogging. We are now the media to our audience. “Peer recommendations drive sales. 70% of consumers said they were influenced by
- [Four Realities That Will Rock The World Of Marketing In 2018](https://rosystrategies.com/four-realities-for-the-world-of-marketing-in-2018/) - The digital marketing industry shows few signs of slowing down as brands continue to adjust to the pace of change in data, technology and measurement. As marketing shifts away from the classic model of mindless spending, there are new opportunities and emerging technologies that can better trace the correlation between spending and engagement with prospective
- [Digital Marketing is a Marathon, Not a Sprint](https://rosystrategies.com/digital-marketing-is-a-marathon/) - Marathons are long, hard, taxing and exhilarating races that require immense dedication and perseverance. Online marketing is no different. In fact, I’m even going to go one step further and say that online marketing isn’t just like a regular marathon, it’s more like one of the hardest marathons in the world. What makes it so
- [12 Reasons Why Your Business Absolutely Needs SEO](https://rosystrategies.com/why-your-business-needs-seo/) - Many brands and businesses know (or think they know) that they need SEO for their digital properties, and the benefits they will get from that SEO work being implemented on their behalf. SEO will certainly improve a website’s overall searchability and visibility, but what other real value does it offer? Why is SEO so important?
- [How to Win Big at B2B Content Marketing](https://rosystrategies.com/how-to-win-big-at-b2b-content-marketing/) - Today you’d have to look hard to find a brand that doesn’t have a blog on its website and is not producing at least some content. Oversaturation is a reality and more and more marketers are finding it harder to succeed with content marketing. This year’s Content Marketing Institute B2B report found that 76 percent
- [Facebook now displaying related stories](https://rosystrategies.com/facebook-now-displaying-related-stories/) - Facebook's News Feed test, launched last October, expands to give users more context around news headlines. Facebook is expanding a News Feed test it launched last year that aims to help users determine the integrity of news items posted on the platform. Originally, the test included an “i” button added to news headline links that,
- [5 Video Marketing Trends to Watch Out For](https://rosystrategies.com/5-video-marketing-trends-to-watch-out-for/) - When it comes to content marketing, videos take a much bigger role than most other types of content. Video marketing grew rapidly over the past couple of years. Will it be able to keep up the pace in 2018? There’s no doubt about the effectiveness of video marketing. In fact, it’s one of the most
- [Facebook will require certified consent when targeting ads via email data](https://rosystrategies.com/facebook-will-require-certified-consent-when-targeting-ads/) - Dive Brief: Facebook is working on a new Custom Audiences certification tool that will require marketers to guarantee that the email addresses they use for ad targeting were obtained legitimately with user consent, Facebook representatives confirmed in a TechCrunch report. Facebook will also stop Custom Audience data from being shared across Facebook Business accounts. Custom
- [Tips for Tired Small Business Owners](https://rosystrategies.com/tips-for-tired-small-business-owners/) - Are you feeling stressed out at work? You’re not alone. Starting a small business is a huge responsibility, and in seeing your vision through, it’s easy to lose track of your health. Here are 5 ways to decrease stress as a small business owner: Remember what’s going right Don’t forget every mini-win! You are
- [The rise of passive opt outs: Four ways to boost engagement](https://rosystrategies.com/four-ways-to-boost-engagement/) - Subscribers in your database that consistently fail to take action could be hurting you more than you think. Contributor Kyle Hendrick suggests tactics to get them engaging with your brand again. In a recent survey, Yes Lifecycle Marketing (my company), found that nearly half (45 percent) of marketers ranked email as their top priority for
- [LinkedIn accelerates video push with native ads, content for company pages](https://rosystrategies.com/linkedin-accelerates-video-push-with-native-ads/) - Dive Brief: LinkedIn is launching two new video capabilities on its platform: video for sponsored content and video on company pages, per a news release made available to Marketing Dive. More than 46% of B2B advertisers said finding a quality environment to reach decision-makers with video is a top challenge, according to an internal survey
- [How Digital Marketing Will Change In 2018: 15 Top Trends](https://rosystrategies.com/how-digital-marketing-will-change/) - The move into 2018 also comes with a shift in digital marketing. New trends are entering the marketplace and your company needs to pay attention or you may be forced by the wayside. With the need to become more visible and reach more customers, the digital marketing of tomorrow offers advancements in emerging technologies as
- [The 8 Worst SEO Mistakes You Must Avoid](https://rosystrategies.com/the-8-worst-seo-mistakes/) - Digital marketing is like playing the drums; everyone thinks they can do it. Inevitably, the layman writes content stuffed to the brim with a target keyword and cannibalizes his/her own webpages by using the same five keywords across all of their webpages. As infallible as we sometimes think we are, even the best of our
- [8 Social Media Marketing Myths Busted](https://rosystrategies.com/8-social-media-marketing-myths/) - There is no doubt that social media has evolved from being “nice to have” to full-fledged digital marketing tool in its own right. And it seems like these platforms are far from fading out anytime soon. With 98% of digital consumers having accounts on social media, it is evident that social media is at an
- [Empathy Is the Key To Great Marketing Campaigns](https://rosystrategies.com/empathy-is-the-key-to-great-marketing-campaigns/) - Marketing professionals have feelings, too. We laugh, we love, we empathize, and we see in the world what we hope it can be. Our job is to connect with an audience in an impactful, impassioned way. The first step in creating those bonds is harvesting the empathy that naturally blooms within us and channeling that
- [10 PPC Copywriting Best Practices for Extra Effective Text Ads](https://rosystrategies.com/10-ppc-copywriting-best-practices-for-extra-effective-text-ads/) - Running PPC ads can be extremely profitable – or it can be a waste of time. What makes the difference? Much of it has to do with your ad text. Writing great copy for PPC ads is trickier than it might seem at first. Platforms like AdWords give you a limited amount of space to
- [How Twitter’s latest policy update to stop spam & malicious content is impacting brands](https://rosystrategies.com/twitters-latest-policy-update/) - Social media marketers react to Twitter's new rule restricting simultaneous tweets with identical content across multiple accounts. Last month, Twitter made a major announcement that left many social media managers mimicking the guy with blinking eyes GIF. In a move to combat the onslaught of spam and bot activity, the site said it would no
- [Is Facebook Changing or Just Going Back to Its Roots?](https://rosystrategies.com/is-facebook-changing-or-just-going-back-to-its-roots/) - Facebook recently announced that it would be changing its algorithm to show users more personal content (from friends and family members) than news content (from businesses), and it sparked a flurry of opinions. Advertisers, shareholders and investors wondered if Facebook was undergoing a drastic change while long-time users found the transition familial, heading back to
- [Beyond Lead Gen: Aligning Your Digital Marketing Strategy To Convert And Keep More Customers](https://rosystrategies.com/aligning-your-digital-marketing-strategy-to-convert-more-customers/) - In my role as strategy lead for a digital agency, I have the opportunity to work with many marketers. Regardless of their company, tenure, experience or title, when I ask about the key goal for any campaign, asset or website, the response is always lead gen. I absolutely support lead gen as a goal, but
- [5 conversion boosters to optimize your PPC campaigns](https://rosystrategies.com/optimize-your-ppc-campaigns/) - Fresh data and how-to advice to lift performance and get more conversions Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the audiences they’ve worked so hard to build. Because of this, I believe marketers will look to SEM (search engine marketing) to
- [5 Ways to Successfully Manage Your Local SEO](https://rosystrategies.com/5-ways-to-successfully-manage-your-local-seo/) - Small businesses must have a creative content plan that focuses on dominating local search engine optimization searches. Too often, small business owners do not use the available methods for drawing in local consumers to their brick and mortar businesses. Their content plan may be too general or not focused on their local target audience. To
- [Study: Facebook grabs 46% of digital video ads, topping YouTube](https://rosystrategies.com/facebook-grabs-46-of-digital-video-ads/) - Dive Brief: Facebook represents 46% of all video ads created, and that share jumps to 74% when including video ads on its photo-sharing app Instagram, according to research from Clinch made available to Marketing Dive. Those figures mean that Facebook tops Google's YouTube for video ad campaigns, which represent 41% of the market. The study
- [Is Your Digital Marketing Team Prioritizing These Five Critical Brand Components?](https://rosystrategies.com/digital-marketing-team-and-five-critical-brand-components/) - In addition to no longer having a choice on whether they need a digital strategy, most business owners are almost incapable of being experts in their field while being experts in social and digital media. Social and advertising platforms experience constant changes that have potential to alter the success or failure of a campaign if
- [5 Ways Having No Online Presence Is Hurting Your Business](https://rosystrategies.com/5-ways-having-no-online-presence-is-hurting-your-business/) - Businesses today know that an online marketing strategy is integral to brand development, client retention, and business expansion. What you might not know is that neglecting to establish an online presence can be damaging to your company. Here are 5 Ways Having No Online Presence is Hurting your Business Nobody can find you If you
- [Traditional Marketing Isn’t Dead: How to Use it in the Digital Age](https://rosystrategies.com/traditional-marketing-in-the-digital-age/) - Use the foundations of traditional marketing to expand your digital marketing strategy. If you do a quick Google search of “traditional marketing,” it’s easy to notice the approach is on the decline. Articles question if traditional marketing is still alive, suggest your business should ditch it for digital or content marketing, share the disadvantages, etc.
- [10 Tools That Can Help You Promote Content Better](https://rosystrategies.com/10-tools-that-can-help-you-promote-content-better/) - Want to skyrocket your content promotion? Keep reading to learn about 11 tools you can use to design artwork, tools to help you with your content outreach strategy, and some great tools for paid promotion. Tools to Help You Create Eye-Catching Visuals Artwork is almost every content marketer’s best friend. Visuals have become integral to
- [Facebook Ends News Feed Test – How this Impacts Public Pages](https://rosystrategies.com/facebook-ends-news-feed-test/) - Facebook announced it was ending a news feed test called the Explore Feed. The test allowed users to choose from two news feeds. One feed was dedicated to friends and family. The second feed was for public pages. Ending the test signals that Facebook is committed to the newly updated Facebook feed. That may be
- [Online Marketing Strategies for Chiropractors](https://rosystrategies.com/online-marketing-strategies-for-chiropractors/) - Marketing your chiropractic clinic online is an incredible way to gain new patients, develop a strong brand presence and further expand and develop your practice. Check out our experts’ top online advertising and marketing ideas for chiropractors. Online reviews Managing your online reputation is critical your success as a chiropractor. Hearsay travels quickly and online,
- [Timeless content or a one-hit-wonder? Making your content work harder](https://rosystrategies.com/making-your-content-work-harder/) - Five years ago, brands were asking how they could mature their marketing strategy, creating engaging and meaningful content that really captivates their audiences. Today, brands are spending a lot of money on this content; often with huge success. But others have found that even well-funded, quality content can be something of a one hit wonder,
- [Six Digital Marketing Trends To Watch In 2018](https://rosystrategies.com/six-digital-marketing-trends-to-watch-in-2018/) - 'Tis the season to take a look at what worked and didn’t work in your marketing last year. In going through that exercise, I encourage you to test some new tactics for the year ahead. Below are six trends to keep an eye on and how to apply them. 1. 'Mobilfication' We've heard about mobile
- [3 ways to revitalize your digital marketing program](https://rosystrategies.com/revitalize-your-digital-marketing-program/) - Ever hit a performance plateau? Contributor Elizabeth Laird looks at three ways to jumpstart your marketing efforts when you’re stuck and spinning your wheels. One of the joys of digital marketing is the ability to quickly see the results of an implemented strategy. With a lot of real-time data and the ability to accurately attribute
- [Your Email Strategy Needs a Facebook Messenger Strategy](https://rosystrategies.com/your-email-strategy-needs-a-facebook-messenger-strategy/) - As of late, it feels like an arms race between email marketing or Messenger marketing. A world where marketers have to pick: the workhorse of today or the most exciting channel of tomorrow? At first glance, I can see why. We’ve seen audiences engage an insane amount on Messenger -- 619% more than email. There’s
- [How to Market a Medical Marijuana Business](https://rosystrategies.com/how-to-market-a-medical-marijuana-business/) - Online marketing for smoke shop brands presents an opportunity to find windows for creatively and effectively reaching your target audience. As the medical marijuana industry buds and grows, there are a few ideas to take to heart and make a part of your marketing strategy. How to do marketing for medical marijuana dispensary: Search for
- [What Internet Marketing Strategies Should Dentists Use?](https://rosystrategies.com/what-internet-marketing-strategies-should-dentists-use/) - Wondering how to get more patients into your dental practice? You’re not alone. Making a name for your dentistry online can be hard work. Here are a few tips to get started: Optimize your website for high conversions A stellar website makes for a strong reflection of your brand, but unless it's converting viewers into
- [Pinterest will let people use its image-recognizing Lens feature to augment text searches](https://rosystrategies.com/pinterest-will-let-people-use-its-image-recognizing-lens-feature/) - A year after debuting Lens, Pinterest records more than 600M visual searches from people each month. A year after its debut, Pinterest’s Lens feature has become so capable of parsing what an image contains and what a person is searching for that the company will now use it to support text-based searches. Starting next week,
- [How Facebook Ads Deep Targeting Helps You Reach A Specific Audience](https://rosystrategies.com/facebook-ads-deep-targeting/) - Part of what makes Facebook such a powerful advertising network is that you can target such a specific group. Facebook ads deep targeting helps you reach your specific audience. If you use the right combination of audience demographics, interests, and behaviors you can reach a very specific group of people. You can think of it
- [Three Major Developments That Will Shape SEO In 2018](https://rosystrategies.com/developments-that-will-shape-seo-in-2018/) - Search engines are constantly improving the search experience and, as a result, search engine optimization (SEO) is in a nonstop transformation. For SEO marketers, the challenge isn’t to simply understand the complex science behind the strategy -- it’s to be able to adapt to the ever-changing rules of the game. The past few years have
- [Facebook wants you to share your to-do, bucket lists with a colorful status](https://rosystrategies.com/facebook-wants-you-to-share-your-to-do-lists/) - Got a to-do list, or maybe a bucket list? Facebook has a spot to share that. On Tuesday, February 13, Facebook began rolling out the option to add a list-style status update, complete with colored backgrounds. The update comes as Facebook is also looking to expand the Watch tab with a section dedicated to news
- [Google is Testing Instagram-like Stories in Search Results](https://rosystrategies.com/google-is-testing-instagram-like-stories-in-search-results/) - Google is testing its own version of the stories feature popularized by apps like Instagram and Snapchat. Called AMP stories, this new format will allow publishers to post tap-through pieces that can be linked to from anywhere else on the web. That’s where AMP stories sets itself apart. Unlike Instagram and Snapchat, where stories must
- [How to build a stronger, more effective PPC team](https://rosystrategies.com/how-to-build-more-effective-ppc-team/) - Contributor Frederick Vallaeys believes the PPC professionals with the strongest knowledge of paid search fundamentals will have the best opportunities for successful campaigns and solid career growth. I’ve been doing pay-per-click (PPC) since 1998, when virtually every setting was manual. While it was painful to manage everything by hand, it forced me to learn the
- [How Much Should a Small Business Budget for Marketing?](https://rosystrategies.com/how-much-should-a-small-business-budget-for-marketing/) - Small businesses should plan to spend 3% of total revenue on digital marketing. If you are following the SBA’s suggestion of 7%-8% total marketing spend, that’s almost half of your budget.
- [Case study: On-page + off-page SEO working together = success](https://rosystrategies.com/on-page-off-page-seo-working-together-success/) - Contributor Eric Enge offers an insightful case study on the positive effects SEO-focused content created by local influencers can have on driving targeted traffic. I encounter many people who believe the basic blocking and tackling of search engine optimization (SEO) execution is losing its value, but I find doing this basic hard work still works
- [Should You Let a Bot Write Your Content?](https://rosystrategies.com/should-you-let-a-bot-write-your-content/) - Everyone thinks they can write. Even, it would seem, robots. But do these automated writers really have the ability to produce content to rival the work produced by those of us who write for a living? Should we see them as a threat? Likewise, whether you are a brand manager within retail, travel, finance or
- [Instagram tests its version of the retweet but thru Stories](https://rosystrategies.com/instagram-tests-its-version-of-the-retweet/) - People in the test group can share other people’s public posts to their own Stories, and their followers can tap on the shared post to see the original. Instagram’s most glaring feature omission is the ability for a person to reshape someone else’s post with everyone they follow a la Twitter’s retweet and Facebook’s share
- [How Important Will SEO Be in 2018?](https://rosystrategies.com/how-important-will-seo-be-in-2018/) - We’re a full month into the new year and with that folks are locking in their digital strategies and goals. The question of the importance of SEO rears its head at least once a year as folks scramble to understand what the channel means to their business and decide what they should invest in the
- [5 Marketing Tips For a Startup Business](https://rosystrategies.com/5-marketing-tips-for-a-startup-business/) - Starting a business? Perhaps again? And you’re determined to make the best use of your budget and wit this time. Reasonably so! Marketing is the powerhouse that helps consumers find your brand so you can grow into the niche leader. Tactics are vast and varied, but check out a few below that our in-house experts
- [Writing Content for Position Zero](https://rosystrategies.com/writing-content-for-position-zero/) - Google introduced “featured snippets” in 2017—and marketers have been chasing them ever since. If you’re not familiar with featured snippets, they represent one of the most significant elements on the Google SERP. A featured snippet provides users with a quick answer to their query, without requiring them to actually click on a hyperlink. For example,
- [How to make the most of LinkedIn’s free Website Demographics](https://rosystrategies.com/linkedins-free-website-demographics/) - Looking to gain insights on the kinds of professionals who are visiting your website? Columnist AJ Wilcox walks you through setting up and making use of LinkedIn’s free Website Demographics. Have you ever wanted to know what kind of professionals are frequenting your website? Now there’s a way to do this, and best of all,
- [When Optimizing Your PPC Campaigns Strangles The Funnel](https://rosystrategies.com/optimizing-your-ppc-campaigns-strangles-the-funnel/) - Perhaps you’ve heard The Byrds croon out these famous lyrics: To everything (turn, turn, turn) There is a season (turn, turn, turn) And a time to every purpose, under heaven A time to be born, a time to die A time to plant, a time to reap A time to kill, a time to heal
- [Tips and Marketing Strategies For Medical Clinics](https://rosystrategies.com/marketing-strategies-for-medical-clinics/) - The last thing a medical clinic expects to provide is a cunning marketing strategy. Care is superior, physicians are excellent, technology is progressive - that should be enough right? Right, we used to think so. Today, the clinics that are winning the most business are those that market themselves and build their brand awareness. Where
- [Don’t let your organization be a sitting duck: 10 reputation management tips for 2018](https://rosystrategies.com/10-reputation-management-tips-for-2018/) - Let 2018 be the year you get proactive about online reputation management. Columnist Chris Silver Smith shares 10 tips to help you reduce the risks to your organization. In a reputation audit study I conducted with Digitalis UK last year, we found that out of 50 of the world’s top brands, 14 had items with
- [Make Think Digital First Your Mantra in 2018](https://rosystrategies.com/digital-first-your-mantra-in-2018/) - Welcome to 2018. I have just come back from a holiday with my family in Tenerife where we celebrated a new year. Whilst out in Tenerife, I was thinking long and hard about what I wanted my first piece of content to be for 2018 for my Warren Knight website. I then turned to Feedly
- [Website Design and Marketing Tips For Law Firms](https://rosystrategies.com/website-design-for-law-firms/) - The best solo law firm websites do more than look professional. Don’t get us wrong - a professional aesthetic makes a strong first impression. However, your firm needs leads, and your website should be designed to bring them in. There are few ways in the legal world to get in front of prospective clients and
- [SEO Best Practices When Rebranding Your Website](https://rosystrategies.com/rebranding-your-website/) - Rebrands are one of those non-trivial business decisions that usually require not only content but also design, including structural web changes or migrations. It is critical to take SEO into consideration during rebrands to avoid brand related rankings and traffic loss and any potential negative influence on “non-branded” queries rankings targeted by the impacted pages.
- [Facebook's News Feed Will Once Again Focus on Friends and Family](https://rosystrategies.com/facebooks-news-feed-will-focus-on-friends/) - Facebook announced that it will be overhauling its News Feed that will once again shift the type of content users see first, and most often. According to the official statement, Facebook will "be making updates to [its News Feed] ranking so people have more opportunities to interact with the people they care about" -- as
- [5 Social Media and Digital Marketing Trends to Watch in 2018](https://rosystrategies.com/5-social-media-and-digital-marketing-trends/) - What are the trends that will matter most for CMOs and other marketing leaders in 2018? Though I don’t pretend to have a crystal ball or to know exactly what’s going on in your company, I can share what’s top of mind for SYKES and our brand partners, who represent some of the world’s leading
- [Marketing Tips for Real Estate Agents](https://rosystrategies.com/marketing-tips-for-real-estate-agents/) - You can sell a house, right? It’s easy (well, for you)! So what’s so different about selling yourself to win business and the opportunity to sell even more listings? How to market a house for sale is not so different from how to get customers in real estate. It takes research, marketing strategy, and patience.
- [SEO trends and Google changes to expect in 2018](https://rosystrategies.com/seo-and-google-trends-for-2018/) - Columnist Pratik Dholakiya explores current search trends and speculates on where the industry might be headed in 2018. We’re already over a week into 2018, and the start of a new year is a great time to check in and see where we stand as an industry — and how things might change this year.
- [Facebook moves to ‘fix’ the News Feed by de-emphasizing commercial content](https://rosystrategies.com/facebook-fixes-the-news-feed/) - The company said it's trying to prevent posts from 'businesses, brands and media' from crowding out 'the personal moments that lead us to connect more with each other.' Facebook has had a tough year. Despite the fact that revenues are soaring, engagement has declined, and there’s less personal content sharing on the site. In addition,
- [SEO 101: What You Need to Know to Get Started](https://rosystrategies.com/what-you-need-to-know-about-seo/) - Any good inbound marketing strategy has several aspects that can never be ignored, and one of them is SEO. SEO isn’t a one-time deal either. It’s an ongoing practice, or at least it should be, if you want all your hard work and efforts to result in ongoing success. What It Is SEO stands for
- [6 Expert B2B Instagram Tips for 2018](https://rosystrategies.com/instagram-tips-for-2018/) - With more than 800 million monthly users, Instagram is a force to be reckoned with. If you're a B2B brand, you might think the hype isn't relevant to you -- but in 2018, it most certainly is. As it stands, there are thousands of brands and a number of high-profile B2B organizations using Instagram to
- [10 Ways To Earn New Followers In 3 Minutes Or Less](https://rosystrategies.com/10-ways-to-earn-new-followers/) - If you’ve ever managed a social media marketing campaign, you know just how time-intensive it can be. You’ll need to dedicate hours every week to researching, posting, scheduling, and interacting with your audience, and only after a span of months will you start to see momentum in your brand reputation’s growth. There aren’t any shortcuts
- [8 tips for getting social media ads right](https://rosystrategies.com/getting-social-media-ads-right/) - Are your social media ads missing the mark? Contributor Peter Minnium outlines eight tips and tricks to help you connect with your audience and build a community of loyal followers. A friend recently complained to me that the targeted ads that persistently stud her social media feeds are not only disruptive but also frequently irrelevant.
- [Why Search – and SEO – Is Important](https://rosystrategies.com/why-search-and-seo-is-important/) - In 2009, Bill Gates gave a speech at a private dinner where he famously said “the future of search is verbs.” Gates wasn’t talking about the words people type into search boxes, he was instead talking about why people search. Before we can understand why search is important, we need to take a step back
- [Social Media Marketing Trends to Anticipate for 2018](https://rosystrategies.com/social-media-marketing-trends-to-anticipate-for-2018/) - Marketing with social media is one of the most effective ways to communicate with consumers and gain traction with potential brand loyalists. Staying on top of your social strategy and evolving trends is essential to your continued success on your selected platforms. Check out the trends below to continue leading your industry in the new
- [On Facebook, viral reach for branded-content ads eclipses standard ads](https://rosystrategies.com/viral-reach-for-branded-content/) - Branded-content ads receive, on average, twice as many earned impressions as paid impressions on Facebook, according to Shareablee. If brands want to attract extra attention for their ads on Facebook, they may be better off paying a publisher or influencer to produce a branded-content post through their Pages and paying to promote that post as
- [5 Ways to Master Your PPC Budget in 2018](https://rosystrategies.com/master-your-ppc-budget-in-2018/) - “What should we be budgeting for PPC advertising?” This is one of the most common questions marketers have been hearing as the new year approaches. To answer that question, let’s look at five PPC budgeting best practices that will put you on a path to budgeting success. 1. Spend the Allotted Budget Over the Year
- [How marketers will take their social spend more seriously in 2018](https://rosystrategies.com/social-spend-in-2018/) - This year set the foundation for brands to increasingly evaluate their social campaigns based on business results next year. Social media is finally evolving from shiny new toy to a serious tool for marketers, thanks to seeds planted in 2017 that more marketers are expected to reap a harvest from in 2018. Lisa Braziel, VP
- [7 Mistakes You’ll Make in Marketing Performance](https://rosystrategies.com/mistakes-in-marketing-performance/) - CMO budgets are decreasing, as marketers struggle with fiscal maturity, according to Gartner. With greater scrutiny over their investment than ever before, CMOs have to understand what is working, what is not, and where to spend their next dollar to continue to optimize their impact on the business. Enter Marketing Performance Management (MPM). What is
- [5 Tips to Improve Your Holiday Email Experience in 2017](https://rosystrategies.com/improve-your-holiday-email-experience/) - You can improve your overall email delivery, email open, and email purchase rates by ensuring the following five strategies are deployed this holiday season: Email Frequency – Put the customer experience first and consider asking if they want to receive increased email volume during the holidays. Doing so might reduce notorious holiday list churn and
- [The Huge Statistics of Sports on Social Media](https://rosystrategies.com/the-huge-statistics-of-sports-on-social-media/) - If there’s one thing we could learn from the current online firestorm with the NFL, the media, and sports fans, it’s the impact of social media on the sports industry. Nielsen reports that through the first six weeks of the NFL season, viewership of games is down 7.5% year over year. I have little doubt
- [Key Digital Marketing Trends for 2017-2018](https://rosystrategies.com/digital-marketing-trends-2018/) - The digital marketing Miami landscape continues to evolve, and with it, we hone in on key trends to understand, master and incorporate them into marketing strategies for the remainder of 2017 and beginning of 2018. Marketing intentions will remain relatively the same: Communicate a brand personality Sell a product or service The way we anticipate
- [To Instagram Or Not To Instagram? That Is The B2B Marketer’s Question](https://rosystrategies.com/to-instagram-or-not-to-instagram/) - For many moons, B2B marketers have focused their social media efforts on channels like LinkedIn and Facebook. So it comes as no surprise that, according to a TrackMaven analysis of 316 leading B2B brands, the median B2B audience size for those channels is 109K and 34K, respectively. The largest of all the social channels. But
- [Psychology of Language in PPC](https://rosystrategies.com/psychology-of-language-in-ppc/) - Despite your intended message, how you write copy completely changes the effect of advertising and marketing content. The psychology of language in PPC continues to be investigated and discovered, generating takeaways that brands can use to greet their customers in the desired manner and hopefully, acquire a new brand consumer or loyalist. How does a
- [How to generate links that drive traffic, not just ranking](https://rosystrategies.com/how-to-generate-links-that-drive-traffic/) - Links are a crucial element of search engine optimization, and columnist Kevin Rowe believes that long-term SEO success relies on building links that drive real traffic. Many people see link building as a way to drive rankings. But, when done correctly, it can (and should) also drive traffic. Driving traffic has a lot of benefits
- [How to Win With Pinterest Contests](https://rosystrategies.com/win-pinterest-contests/) - Have you considered running a Pinterest contest? Looking for tools to help? Pinterest contests can increase your followers, boost engagement, and promote your brand and products. In this article, you’ll discover how to easily host and manage a winning contest on Pinterest. #1: Choose a Contest Management Tool Pinterest contests can be challenging to run,
- [How to Growth Hack Your Keyword Research in 6 Steps](https://rosystrategies.com/how-to-growth-hack-your-keyword-research-in-6-steps/) - Keyword research is one of the most talked about topics in SEO. It has such a major impact on what you’re trying to rank for that it may seem overwhelming at times. This article won’t walk through the entire tedious process of keyword research. That is here. What this article will show you is how
- [How to drive media buying ROI through an integrated platform](https://rosystrategies.com/how-to-drive-media-buying-roi-through-an-integrated-platform/) - When you buy a new car, all of the essential features are already built in. You don’t need to drive around from vendor to vendor to have your stereo, cruise control, power windows, and air conditioning installed. That would be a nightmare — and so would the ongoing maintenance of those features. You’d have to
- [Apply These 3 Secret Techniques to Target Generations X, Y and Z via Social Media](https://rosystrategies.com/target-generations-x-y-and-z-via-social-media/) - Highly compelling copy — the kind that rattles the questions of your audience, and shockingly, (and instantly) gives them the answer — isn’t easy to do. It’s an even greater challenge when you’re targeting multiple generations at once. In this article, you’ll learn the three components of turning ‘good’ copy into ‘I gotta buy this’
- [Smart Content Marketing Tips for Healthcare Practices](https://rosystrategies.com/smart-content-marketing-tips-for-healthcare-practices/) - Be clear with your message You’ve invested in a new website for your practice and gotten a flawless blog design and some decent-looking content. So, now what? Why aren’t the patients flooding in? If the amount of new site visitors per month is leaving you deflated, you need a better way of getting eyeballs on
- [How to Write Sophisticated PPC Ads in 2017](https://rosystrategies.com/write-sophisticated-ppc-ads/) - There are now so many ways to cus­tomize your search ads that opti­miza­tion can seem com­plex. Colum­nist Matt Umbro dis­cuss­es which com­po­nents are like­ly to make the biggest impact on your CTR and con­ver­sion rates. I’ve been in the paid search indus­try for a near­ly a decade. A lot has changed since I first learned how
- [Is Voice Search Killing The Power Of SEO?](https://rosystrategies.com/is-voice-search-killing-the-power-of-seo/) - Voice search has been around for longer than you probably think—it actually dates back to 2002, though it only started becoming popular with the rise of smartphone use. Personal digital assistants like Siri and Cortana have grown increasingly more sophisticated, with word recognition errors dropping consistently year after year, and accordingly, consumers are becoming more
- [12 Social Media Marketing Predictions for 2017](https://rosystrategies.com/social-media-marketing-2017/) - Are you wondering how marketing on top social media platforms will change this year? Social media is constantly evolving to reflect the needs and preferences of customers and marketers alike. To find out how marketing on Pinterest, Twitter, LinkedIn, and Snapchat will transform in the coming year, we reached out to expert social media professionals
- [Is Native Advertising the Future of Marketing Strategies?](https://rosystrategies.com/native-advertising/) - Native advertising—ads that have the look and feel of the content that surrounds them—are not really new. Ever since the first radio programs interviewed sponsors about their businesses and early magazines turned over parts of their issues to “advertorials,” smart advertisers have tried to slip their messages under the radar of wary target audiences. But
- [Marketing Tech in Law Firms: Starting the Conversation](https://rosystrategies.com/marketing-tech-in-law-firms/) - Technology offers many opportunities, but sometimes law firms have a hard time seeing past the risks. To help legal marketers introduce various technologies like data integration and marketing automation into their law firms, the Legal Marketing Association’s Annual Conference in Las Vegas will feature a pre-conference track called the Rise of the Legal Marketing Technologist.
- [Benefits Of Building Strong And Admired Brands](https://rosystrategies.com/building-strong-admired-brands/) - The American Marketing Association defines a brand as a name, term, symbol, and/or design that’s intended to identify the goods and services of one seller or a group of sellers and to differentiate them from those of the competition. However, we argue that a brand is more than a mere name that helps with identification
- [The Art of Rebranding: How To Be Smart And Strategic](https://rosystrategies.com/the-art-of-rebranding/) - While analyzing the future of economic growth and development, a small city in Texas realized competition was fierce. With a growing population of 34,000, Midlothian boasts economic advantages in education, a robust workforce, resources and tax incentives for new businesses, but needed a fresh voice to communicate its potential. City officials decided they needed to
- [How An Online Store Benefits Your Business](https://rosystrategies.com/how-an-online-store-benefits-your-business/) - An online store has several benefits, whether you use it to sell products alongside your conventional business or as a standalone e-commerce venture. Read our list of 10 reasons why an online shop could be great for your business. 1. Reduced overheads – in general, an online store costs less to set up and run
- [5 Industries Getting the Most ROI From Digital Marketing](https://rosystrategies.com/most-roi-from-digital-marketing/) - Every company needs a digital plan, but some sectors are more suited than others for this type of marketing. In our computer-driven and mobile world, digital marketing is how relationships get built. Gone are the days of old-fashioned marketing plans consisting solely of in-person events and traditional media. Instead, outreach through email and social networks
- [It’s Amazon vs. Google as We Enter a New Era of Online-to-Offline Commerce](https://rosystrategies.com/amazon-vs-google/) - As Amazon crosses over and becomes the ultimate omnichannel juggernaut, traditional retailers are at an existential crossroads. The major advantage that traditional retailers had over Amazon was the availability and immediacy of stores. You could see and touch products and take them home the same day. You could return products more conveniently than shipping them
- [20 Tips for Attorneys to Market a Law Practice](https://rosystrategies.com/20-tips-for-attorneys-to-market-a-law-practice/) - What’s the difference between a financially successful attorney and an attorney who sometimes struggles financially? It’s not necessarily their track record or knowledge of the law. Fairly often, its the attorney’s ability to market his or her services to potential clients. But marketing a law practice isn’t always the same as marketing other types of
- [Strategic Philanthropy in Today's Complex World](https://rosystrategies.com/strategic-philanthropy/) - For small businesses and companies with limited resources, it’s the truly creative, out-of-the-box solutions that succeed — from product development to advertising to employee-retention programs. The same is true of corporate giving. Instead of scribbling a few checks each year, be creative. Align your charitable giving with your corporate vision to get the most out
- [5 Reasons You Need to Invest in an SEO Campaign Right Now](https://rosystrategies.com/invest-in-seo-campaign/) - SEO: You’ve heard about it. You know what it is (search engine optimization), at least on some level. And you’ve probably been advised at some point to pursue it as a marketing strategy. But for some reason, you haven’t yet pulled the trigger. Maybe you aren’t sure about SEO's effectiveness, or perhaps you think there'll be
- [5 Ways Your Legal Firm Can Market on Social Media](https://rosystrategies.com/legal-firm-can-market-on-social-media/) - Social media is an imperative element of any brand’s digital marketing strategy, customer acquisition, and overall success. Law and social media don’t go hand in hand, but in today’s technologically focused marketing landscape, they’re learning to get along. Law firm social media marketing allows firms the chance to interact with clients (potential, past and current)
- [How to Boost Your Business With Instagram](https://rosystrategies.com/business-with-instagram/) - Instagram can be an effective and inexpensive tool for marketing your business. But when the algorithm that ranks and shares posts changes, you can be left wondering whether anyone is seeing your content. Entrepreneur Melissa Camilleri isn't intimidated by algorithm changes, though – and she doesn't think other business owners should be either. The founder
- [Free Influencer Outreach Templates for Your Content Campaigns](https://rosystrategies.com/outreach-templates-for-content-campaigns/) - Influencer outreach is critical for any content marketing campaign, because influencers expose your brand to a larger audience, and because your audience values endorsements from third parties -- often more than they value your word alone. According to Zuberance, 92 percent of consumers trust brand advocates. Further, Visual.ly found that content shared by influencers receives
- [Simple Tips for Your Small Business Facebook Page](https://rosystrategies.com/small-business-facebook-page/) - More entrepreneurs are tapping into the world’s largest social media network: There are more than 70 million businesses now on Facebook, up from about 18 million in 2013, according to Chief Operating Officer Sheryl Sandberg during a recent investor call. Facebook gives businesses a platform to showcase new products and services, promote specials and provide
- [5 SEO Experts Share Their Tips for Newbies](https://rosystrategies.com/seo-experts-tips-for-newbies/) - Given that Google offers no formal SEO training or certifications and it’s not a widely covered topic at universities, a lot of people who enter SEO are self-taught and often fall into this line of work through their careers. I have met a lot of really great, and some not so great, SEOs and people
- [5 Ways to Transform Your Blog and Become a Digital Influencer](https://rosystrategies.com/become-a-digital-influencer/) - Today, many superstar bloggers are making six-figure salaries and running their own companies. Armed with only a camera, a laptop and a few strategic props, they have managed to intrigue millions of followers and sign contracts with some of the largest brands in the world. Moreover, growing your audience on social media and improving your
- [19 Technical SEO Facts for Beginners](https://rosystrategies.com/seo-facts-for-beginners/) - Want to dip your toes into technical SEO? Columnist John Lincoln shares some fun tidbits for those just starting out. Technical SEO is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required to have excellent problem-solving and critical thinking skills. In this article, I
- [How to Get 1,000 Visitors to Your Next Blog Post Using an Influencer Group Post](https://rosystrategies.com/1000-visitors-blog-post-using-influencer-group-post/) - Creating valuable content on your website through a blog post that demonstrates your expertise will help you to build your brand, drive traffic and create leads. But entrepreneurs often struggle to get enough visitors to validate the time they spend creating and promoting their content. However, if you write the right type of content and
- [How to Gain Subscribers from Email Marketing](https://rosystrategies.com/gain-subscribers-from-email-marketing/) - Email marketing is one of the most influential tools to utilize in your brand's digital marketing strategy. Reaching consumers via email is easy, relatively inexpensive and brings in high conversions. Emails are simple to segment, making it possible for you to send relevant content to each consumer group. Targeting your audience with insight-based information and
- [Timeline - a Brief History of Email](https://rosystrategies.com/timeline-a-brief-history-of-email/) - Most of us use email every day, but we rarely think about how it all began or how its roots affect what the technology can do. Click on the image below to see this timeline up close. SOURCE
- [Turn Instagram Posts Into Sales With Shopify Integration](https://rosystrategies.com/instagram-posts-into-sales-with-shopify/) - Shopify is rolling out its “Shopping on Instagram” feature to thousands more merchants, just in time for the holiday season. Selected merchants can choose whether or not to take part in what is still a test program. Those who choose to connect their Shopify catalog with Instagram can create sales posts by tagging them with
- [The Hidden Mysteries Behind Researching Your Target Audience with Social Media](https://rosystrategies.com/hidden-mysteries-target-audience-social-media/) - In today’s digital age, you need to be on top of social media marketing, but, with so many social media platforms in play, it can be challenging to find the right way of approaching your target audience. This is largely due to businesses not taking the time to research their target audience with the wide
- [Why Your Social Media Audience is Critical for Content Marketing](https://rosystrategies.com/social-media-audience-content-marketing/) - How do you get your content shared and then reshared? Columnist Mark Traphagen discusses how to cultivate an audience that will help your content spread like wildfire. If you invest time in creating high-quality content, you want it to get shared far and wide. Few things are more rewarding than seeing your work catch fire
- [The Best Days and Times to Send Your Email](https://rosystrategies.com/email-marketing-2/) - From creating a copy to the best time to hit send, email marketing is not an easy task, but there are certain things you can do to help make your campaign successful. If you really want to get your email opened and read, one of the most important things is to send it at the
- [Instagram Adds Shopping Tags to Boost Product Discovery](https://rosystrategies.com/instagram-adds-shopping/) - Instagram's looking to up their eCommerce game with the addition of new shoppable tags in photos. Just as it sounds (and as shown in the above image), on photos from selected retailers, users will now see a "Tap to view products" tag in the bottom left of the image. Once tapped, a new set of
- [Email Marketing Is Nearly 40 Years Old. How Can We Keep It Thriving?](https://rosystrategies.com/email-marketing/) - As email marketing approaches its 40th birthday, here's what marketers can learn about making email communications more relevant and effective. The first marketing email was sent nearly 40 years ago by a marketer named Gary Thuerk from Digital Equipment Corporation. Thuerk sent an email promoting his company to roughly 400 people with an ARPANET address.
- [Upcoming Digital Marketing Conferences](https://rosystrategies.com/upcoming-digital-marketing-conferences/) - It’s not too late to enjoy some the year’s best digital marketing conferences. Networking with the pioneers of the digital marketing industry (maybe you are one, too) is a proven way to earn more business and increase sales. Even if your brand plays in an adjacent field, meeting with and exploring the latest offering of
- [With Snap Accelerate, Snapchat Pursues Mobile Startups That Built Facebook’s ad Biz](https://rosystrategies.com/snapchat-mobile-startups-built-facebooks-ad-biz/) - Snapchat’s program aims to win over mobile startups looking to acquire new users, the same type of advertiser that helped newly public Facebook overcome its ad problems. A newly public company with mounting concerns over the viability of its advertising business, Snapchat in 2017 resembles Facebook in 2012. Now, to address the issue, Snapchat is
- [Will Chatbots Become Part of The Consumer Search Experience?](https://rosystrategies.com/chatbots-part-of-consumer-search-experience/) - Recently, Bing has been experimenting with a chatbot feature directly in search results. Columnist David Freeman discusses how this shift could impact marketers. When thinking about the future of organic search, common considerations include the impending mobile-first index, machine learning, AI, natural language processing, voice search, site speed, HTTP 2, personalization and consumer behavior changes
- [Having Trouble Saying What You Want to Say?](https://rosystrategies.com/cut-your-twitter-characters/) - Have you ever tried to tell a whole story in 140 characters or less? That's how short a tweet on Twitter must be if you want to leave room for others to share and comment. Now, I have no problem speaking for an hour with zero preparation, and when I do, I get rave reviews
- [Back to Basics: How to Get SEO Right](https://rosystrategies.com/how-to-get-seo-right/) - Search engine optimization (SEO) is especially important for every business. But for small businesses it can be a nightmare to keep up with the regular changes to algorithms governing SEO best practices. But no matter how you feel about the ever-changing rules and algorithms of search engines, one thing is certain: If you're serious about
- [Instagram Hits 2 Million Monthly Advertisers, Doubling in Six Months (again)](https://rosystrategies.com/instagram-hits-2-million-monthly-advertisers/) - Instagram crossed the 1-million-advertiser mark in March and is closing the gap on Facebook’s 5 million. For the second time in the past year, Instagram’s advertiser base has doubled in six months. via GIPHY Over the past month, more than 2 million businesses have bought ads on Instagram, the Facebook-owned photo-and-video app announced on Monday.
- [Google Releases a Variety of Accelerated Mobile Pages Project (AMP) Updates: Scrolling Animations, Video Analytics, Fluid ad Support](https://rosystrategies.com/google-releases-amp-project/) - The scope and feature list of the open-source project continue to expand. Google announced several Accelerated Mobile Pages Project (AMP), technical updates. These included scrolling animations, an improved responsive-navigation sidebar, support for video analytics, fluid ad support and other features to improve ad targeting. Here’s a little more color on the list of new capabilities:
- [5 Ways Digital Marketing Powers Your Equity Crowdfunding Campaign to Succeed](https://rosystrategies.com/digital-marketing-crowdfunding-campaign-succeed/) - When you research something online, you become a hot lead. Small companies now have two methods of equity crowdfunding to raise millions of dollars in capital online from the general public. Unfortunately, most people think that all a company needs to do is post a cool video, some fancy graphics and some engaging text, and
- [Twitter Tests Doubling the Length of Tweets to 280 Characters](https://rosystrategies.com/twitter-tests-doubling/) - If Twitter officially extends the tweet’s maximum character count, it would mark the biggest change in the social network’s history and the biggest bet on its future. Twitter’s defining feature — the tweet’s 140-character limit — may soon go the way of Instagram’s square posts and Vine’s, well, everything. Twitter has started a test to
- [How to Use Social Media for Customer Service](https://rosystrategies.com/social-media-for-customer-service/) - Social media is a vital tool for marketing your business. Aside from posting photos or status updates, using social media for customer service can bring your business to the next level. Business should have strategies in place for handling customer service issues through social media, as this will be another, more convenient way to get
- [5 Metrics to Measure the Success of Facebook Videos](https://rosystrategies.com/success-of-facebook-videos/) - From view-through rate to video length, contributor Sweta Patel discusses the metrics that will help you understand how your videos are performing on Facebook. Let’s face it, video is the highest-converting medium in the social media space. When it comes to content, it is the king of kings, the best player on the field, the
- [The Power of Video Content in 2017](https://rosystrategies.com/power-of-video-content/) - By 2019, over half of video traffic will be from content delivery. Millennials are increasingly more tuned into motion picture, opting for the ease of watching industry experts as they learn about what's going on in the world, in their products and in the companies, they so thoroughly investigate before following. Video might be an
- [How Often Should I Post for my Social Media Campaign](https://rosystrategies.com/social-media-posting/) - Social media marketing Miami is a serious business to be in bed with. Everybody is competing, nobody is sleeping, and we all want the same results: product sales and brand loyalty. One of the many ways that marketers stay connected with today’s consumers is through social media and amongst the many questions executives ask, one
- [7 Marketing Techniques for Professional Service Firms](https://rosystrategies.com/marketing-for-service-firms/) - Online marketing strategies are vast and various, and they work best in tandem with traditional marketing efforts. Find out what our experts have to say about the most advantageous ways to boost marketing for professional services. 7 Marketing Techniques for Professional Service Firms - Specialization Differentiating your brand from the competition is best done through
- [Why SEO is Important to Law Firms](https://rosystrategies.com/why-seo-is-important-to-law-firms/) - An online presence probably seems like the least relevant aspect of your law firm’s business growth and development. This mentality is precisely why SEO sparks a golden opportunity to gain a competitive advantage in the market. Few law firms invest in SEO and consequently, forego potential clients from online search queries. Word of mouth is
- [Pay Per Click Advertising Explained](https://rosystrategies.com/ppc-advertising-explained/) - What is PPC Marketing? Pay-per-click (PPC) advertising is a strategic paid search tactic that is earning favorable results for companies across the globe. Search engines sell space on pages to companies in search of niche viewers. PPC advertising offers an alternative to companies to pay for space only when the ad is clicked on, instead
- [What is Brand Management](https://rosystrategies.com/what-is-brand-management/) - Brand management refers to all aspects of your company: this includes design, marketing, advertising, placement, and distribution. These moving pieces work together to consistently project the image of your company that you wish to share with the public; an image that you hope attracts loyal consumers and advocates. Managing a brand is nothing new; we
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- [Content Marketing Trends You Need to Know in 2017](https://rosystrategies.com/content-marketing-trends/) - Content marketing trends that help you get your strategy in order. Consumers want information! They want to feel in control and make their own decisions. This behavior means that companies need to provide people with valuable content to build trust instead of marketing hype. Content marketing has been a growing trend for several years, and
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- [Evolution of Journalism and Content Marketing](https://rosystrategies.com/journalism-and-content-marketing/) - The tidy lines of journalism are blurred. A once black and white industry printed without room for rebuttal now lays at the crossroads of content creation and marketing madness. Journalists cannot seem to find sufficient pay for work. Stories get disregarded. How did this happen? It is not as closely linked to our recent
- [Instagram Marketing Strategy Tips](https://rosystrategies.com/instagram-marketing-strategy-2/) - Social media is a crux of online marketing strategy. Social media sweeps many platforms and engages audiences in ways we never before experienced. It allows brands to share their stories that otherwise get lost in packaging, pricing, and positioning and ultimately, offers a new lens through which to view a company. Instagram is only six
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- [What Is an Integrated Marketing Agency](https://rosystrategies.com/integrated-marketing-agency/) - Integrated marketing is an approach to brand communication that is enticing to companies for its cohesive approach to messaging, strategy and marketing operations.
- [3 Blogging Tools to Improve Your Content Quality](https://rosystrategies.com/content-quality/) - Want to publish more polished blog posts? Looking for free or low-budget tools to help? In this article, you’ll discover three blogging tools that will help you catch typos and improve readability of your blog posts. #1: After the Deadline After the Deadline can be best summarized as a “language checker for the web.” This
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- [9 Twitter Tips for Top Results](https://rosystrategies.com/twitter-tips/) - How to Use Twitter to Build Your Home Business Twitter is an effective way to reach your target market to build rapport, trust, and to sell your products or services. It differs from other networks in that you have only 140 characters to deliver your message, graphics, videos and/or links, which isn’t a lot. Aside
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- [Taking Digital Strategy Seriously: 3 Lessons From Walmart](https://rosystrategies.com/digital-strategy-lessons-walmart/) - During the last holiday season, some retailers revealed their latest business advancements and took their competitors by surprise, while others still don’t get it. Retailers are in a fierce battleground in which there are low barriers to entry and consumer behavior shifts with new technology adoption. And some brands that traditionally relied on its brick-and-mortar
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- [The Definitive Report About the Best Times to Post on Social Media](https://rosystrategies.com/best-times-to-post-on-social-media/) - We've all been there: You read a study and learn a new best-practice, only to see another study that contradicts the first one. Bang your head against the keyboard no more. Marketing calendar company CoSchedule has compiled various reports about the best times to post on Facebook, Twitter, Pinterest, LinkedIn, Instagram, and Google+ into
- [With So Many Options for Marketing Your Business, What Content Should You Promote Where?](https://rosystrategies.com/what-content-should-you-promote/) - Your company typically has seven layers of content marketing. Here are tips for each layer. What content do you use in marketing your firm? And what content should go in which place? Your company typically has seven layers of content marketing. In descending order of importance, they are: Reputation Website Email templates Social media Events
- [10 Free Marketing Tools Every Entrepreneur Can Use](https://rosystrategies.com/marketing-tools-entrepreneur/) - Reach your audience effectively without compromising quality. If you're an entrepreneur just getting started, you know the meaning of a budget. You also probably know that in order to get your business idea off the ground, you have to reach your chosen audience at the right time. To help you do this cheaply, without compromising
- [Top 8 Trends That Will Transform Digital Marketing In 2017](https://rosystrategies.com/trends-transform-digital-marketing/) - Social and digital marketing have hit their stride — and now that everyone is back from winter break and settling in to the new year, it’s time to review the lessons learned from last year, and look forward to what’s needed for your company to shine in 2017. From the evolving world of artificial intelligence
- [Social Media for Business: A Marketer's Guide](https://rosystrategies.com/social-media-for-business/) - With such a large percentage of the public using social media – Pew Research Center reports 70 percent – businesses can't afford not to interact with customers via channels like Facebook, Twitter and other social platforms. But while you should be marketing via social media, you shouldn't necessarily be on every channel. It's important for
- [16 Lawyers Share Their Best Law Firm Marketing Tips](https://rosystrategies.com/best-law-firm-marketing-tips/) - You want to get more clients. You’ve heard online marketing works, but you’re not sure where to start. Between Google, Facebook, PPC, SEO, and online reviews, there’s a lot to consider—and there are plenty of consultants who will claim that their solution is best. How do you know what law firm marketing tactics will work
- [History of Digital Marketing](https://rosystrategies.com/history-of-digital-marketing/) - How Digital Marketing has evolved over years: Display banners for Sear’s products started appearing on the bottom of the screen for customers of an online service provider, Prodigy. At that time they were much like magazine ads, visual but not interactive. In 1993 the first clickable ad was created by a law firm in Silicon
- [When to Use Stock Photos on Your B2B Website](https://rosystrategies.com/stock-photos-on-b2b-website/) - Stock photography: bad or good? During the B2B website redesign process, we get this question quite a bit from clients. There is still a stigma around using stock photography. The reason behind this is valid: stock photography used to be really, really bad. No one wants to look at a guy in an ill-fitting suit
- [Why Branding Is Important When It Comes to Marketing](https://rosystrategies.com/why-branding-is-important-in-marketing/) - There is a lot of confusion around branding, there are multiple definitions, so what is branding? Decades ago branding was defined as a name, slogan, sign, symbol or design, or a combination of these elements that identify products or services of a company. The brand was identified of the elements that differentiated the goods and
- [Evolution of Social Media Marketing - What Success Looks Like](https://rosystrategies.com/evolution-of-social-media-marketing/) - Social media numbers make it easy to misinterpret true value and success online. Metrics that appear front and center boast follower counts, numbers of likes and shares. But if a significant percentage of high like-counts are not converting into customers, wherein lies the success? Social media advertising requires significant investment; the investment that should be
- [7 Essential B2B Marketing Trends for 2017](https://rosystrategies.com/b2b-marketing/) - The year is a little more than halfway through, and now is the time to review your B2B online marketing strategies. Check out the year's most significant trends and revamp your marketing efforts! 2017’s Most Valuable Online Marketing Trends: Marketing Automation When it comes to marketing to other businesses, automation helps to catalyze leads and
- [How to Write an Effective Ad Copy](https://rosystrategies.com/how-to-write-effective-ad-copy/) - PPC advertising is most effective when ad copy is compelling and substantial. AdWords have made mass communication easy and efficient for companies of any size, but the fruitfulness of PPC marketing is contingent on the strength of ad copy and the landing page. Length Copy needs to be exactly as long as is necessary. For
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- [Social Media Marketing for Small Business: 70 Strategies, Ideas & Examples](https://rosystrategies.com/social-media-marketing-strategies-ideas-examples/) - A large social media following can be a powerful tool for any small business but not many are willing to put in the work. Social media doesn’t have to be a chore, armed with the right information your business can become a social media superstar. In this article we’ll show you how to get a
- [Why Small Businesses Don’t Pursue Content Marketing](https://rosystrategies.com/content-marketing/) - The benefits of content marketing are well-established. If anything, they have only been vindicated and solidified in recent years, with more and more marketing firms doubling down on content and study after study confirming content marketing’s mettle. Those benefits—increased brand visibility and authority, more consumer trust, qualified leads, thought leadership—would seem like no-brainers for small
- [10 MLM Home Business Success Tips](https://rosystrategies.com/mlm-home-business-success-tips/) - Many people are scared away from network marketing, also known as multi-level marketing (MLM), because of all the myths and misunderstanding about this business type. Part of negativity comes from low MLM success rates. However, a multi-level marketing business isn't destined to any more unsuccessful than any other business. No matter what business you start,
- [An Essential Guide for Lawyers in Social Media](https://rosystrategies.com/guide-for-lawyers-in-social-media/) - The online publication Attorney at Work recently published a free Lawyer’s Guide to Social Media Marketing. It’s an impressive piece of work that both breaks down results of a survey of its own readers and bundles a range of useful independent articles. These articles are quick reads and written by reputable personalities in the legal
- [Legal Marketing Lessons: Gotta Have a Content Marketing Plan](https://rosystrategies.com/legal-marketing-lessons/) - A few weeks ago, a survey was released that took a look at the state of legal marketing in the U.S. The researchers interviewed in-house counsel from law firms across the nation and asked them a simple question — Are you suffering from information overload? A whopping 96 percent say that not only were they
- [Google Posts Now Live For All Google My Business Users](https://rosystrategies.com/google-posts-now-live-for-my-business-users/) - After much anticipation, Google Posts is finally available to all small businesses. The content will appear in both Google search and maps results. Google Posts is now rolling out to all small businesses that use the Google My Business (GMB) platform. Google just announced the rollout late this afternoon. A couple of weeks ago, the
- [Local SEO in 2017: 5 Simple Ways to Dominate Local Search](https://rosystrategies.com/local-seo-in-2017/) - New to local search? Wondering where to start? Columnist Sherry Bonelli offers five tactics to help you kick off your local SEO campaign. If you’ve followed SEO strategies for any length of time, you know one thing: SEO changes all the time. When it comes to local SEO, it’s more important than ever that you
- [Cognitive Storytelling](https://rosystrategies.com/cognitive-storytelling/) - Does your story connect with your audience? How do you sell your products and services? Do you talk about them – what they can do, or how much they cost? Or do you talk about the needs they fulfill or how affordable they are. Either way, you’re telling a story. But is it a story
- [Are Marketing Clouds Finally Ready to get Social Media Right?](https://rosystrategies.com/are-marketing-clouds-ready-to-get-social-media-right/) - Earlier this month, Oracle spent almost a billion dollars on a marketing tool that few people had ever heard of. Moat is used to audit social media ads and ensure that they’re showing up on Facebook and Google, as promised. But the exact function is largely beside the point. What’s important is this: Once again,
- [Your Social Media Marketing Is Only As Good As Your Content](https://rosystrategies.com/social-media-marketing-is-good-as-content/) - Opinion: Content is the critical piece in the social media puzzle It’s super easy to get caught up in the fanfare of social media and lose sight of what really matters. While pay-per-click ads, profile designs and strategies for amassing thousands of followers are certainly relevant, they aren’t everything. At the end of the day,
- [Keeping Up With the Changing Role of the Chief Marketing Officer](https://rosystrategies.com/changing-role-of-cmo/) - With the rise of digital media, the role of the chief marketing officer has evolved and changed to encompass a wider array of roles and responsibilities. The marketing landscape has changed in leaps and bounds since the first Chief Marketing Officers appeared on the business scene. But before we delve into what has changed and
- [5 Marketing Tips for Solo and Small Firm Lawyers](https://rosystrategies.com/marketing-tips-for-small-firm-lawyers/) - Marketing is key to getting your name out there and to grow your firm. However, you do not need a marketing genius to get clients in your door. Our technology-driven age has made it easier (and cheaper) than ever to promote your law practice like Don Draper. A good marketing strategy for your firm can
- [Power Niche Marketing: Every Client And Every Customer Is Different](https://rosystrategies.com/power-niche-marketing/) - Sorry, but there's no single magic marketing bullet that will work for all clients all the time. One lesson that seems obvious but really is not at all is that every client is very different in its desires for legal representation. There is therefore simply not a one-size-fits-all solution to marketing. Marketing is a wonderful
- [3 Reasons Your Business Needs a Marketing Agency](https://rosystrategies.com/reasons-your-business-needs-marketing-agency/) - Trying to figure out whether you should hire an agency or an in-house team? Find out why an agency might be your best choice. As your business grows, you'll eventually need to think about how the marketing will be handled. It can be a tough and often confusing decision-hire an agency or an in-house team?
- [Small business SEO: Your questions answered](https://rosystrategies.com/small-business-seo/) - Are you a small business owner looking to get started with SEO? Columnist Marcus Miller has written up this starter guide for beginners outlining what you need to know. Being a small business is tough. Many businesses fail in the first year, and many more will not make it to the five-year mark. But even
- [2017: The year in social marketing so far](https://rosystrategies.com/2017-social-marketing/) - From Snap’s IPO to Facebook’s ad breaks to Instagram’s Stories, here are 2017’s biggest stories in social so far. The social marketing landscape shifts so quickly that a half-year review isn’t so much ridiculous as almost requisite, if only to keep track of what has changed already in 2017. When 2016 ended, Snapchat was a
- [SEO Strategy in 2017: What's Most Important?](https://rosystrategies.com/seo-strategy-in-2017/) - Don't trust what you've heard -- links are still king when it comes to search engine optimization. Everyone wants to get a high click-through rate and a good spot in Google's search algorithm. But, when it is generally accepted in the industry that Google uses approximately 200 ranking factors to rank websites -- and some
- [Tips for Building a Strong Brand Identity](https://rosystrategies.com/strong-brand-identity/) - Building a brand and brand management are two crucial aspects of business development. Brand identity allows you to break away from the competition and communicate a clear market position. It allows you to express a consistent, cohesive story and image to your consumers, so there is never any hesitation when consumers hear your name. Branding
- [Digital Marketing Trends in 2017](https://rosystrategies.com/digital-marketing-trends-in-2017/) - Online marketing is an ever-evolving mode of communication, advertising and brand messaging. We’ve already watched several anticipated trends manifest this year, and we are looking anxiously at the remainder of the year for continued changed and digital growth. Once a brand establishes a presence online, it must be monitored and maintained tediously and creatively. Trends
- [Are Your Social Media Channels Static? Let's Change That!](https://rosystrategies.com/social-media-channels-strategy/) - Meeting consumers on their turf (Twitter, Instagram, Snapchat, etc.) is imperative, and since it is necessary for brand growth, we tend to look at it as a chore. Nonsense. Not only is social media wildly fun, but it also doubles as an efficient and inexpensive way to grow your business. Use your social media to
- [Connecting With Customers Through Multimedia Advertising](https://rosystrategies.com/connecting-through-multimedia-advertising/) - Creating opportunities for your business requires a thorough marketing strategy. You need to be consistently building and reinforcing your brand and products to maximize your audience. Your marketing campaign needs to be connected and share one strong message; and it also needs to be accessible over different types of media. Creating a multimedia advertising strategy
- [Targeted Display is Changing Advertising Strategies](https://rosystrategies.com/targeted-display-changing-advertising-strategies/) - In today’s world there are so many different ways to advertise. Odds are if you are a small business you are well aware, due to the many solicitations from every web marketing company under the sun. We wrote an article about the history of advertising in which we covered some of the core tenants of
- [Why is branding important](https://rosystrategies.com/why-branding-is-important/) - So what is branding? And why is it so important for your business? Branding goes way beyond just a logo or graphic element. When you think about your brand, you really want to think about your entire customer experience…everything from your logo, your website, your social media experiences, the way you answer the phone, to
- [Why online video is the future of content marketing](https://rosystrategies.com/video-content-marketing-media-online/) - Video is taking content marketing by storm, but you'll have to do more than just make one to realise its full potential If it were five years in the future, would you be reading this article or would you be watching it? As online video continues its inimitable rise, it's an interesting question to ponder.
- [So What Is Branding and Why Is It so Important for Your Business](https://rosystrategies.com/why-is-branding-important/) - A common misconception is that branding is simply a logo or slogan. Although these elements are a key part of it, it does, however, go far beyond this. Branding involves every aspect of a customer’s experience, from your logo to your website, your social media posts, staff uniforms and advertising; it even encompasses the way
- [What is Strategic Philanthropy?](https://rosystrategies.com/what-is-strategic-philanthropy/) - Strategic philanthropy is a unique and powerful way to combine your company marketing goals with your desire to increase the well-being of mankind. We call it strategic philanthropy. Two of the more popular names are cause-related marketing or community partnering. No matter what you call it, strategic philanthropy is a positioning that connects your company
- [6 Reasons Why a Website is Important for your Business](https://rosystrategies.com/website-importance-for-business/) - A simple question, What is a website? In its bare form, a website is a single domain that consists of different web pages. We should all know that by now, but surprisingly what we don’t all know, is the benefits a website can provide for your business and its shocking to witness how many business
- [Why Web Development is Just as Important as Web Design?](https://rosystrategies.com/web-dev-is-important-as-web-design/) - Why is web development just as important as design? This is one of those questions that has made its way around most digital agencies in some shape or form. Quite often this debate has resulted in a bit of animosity between development and design teams. This is especially true when it comes to looming deadlines
- [What is integrated marketing and why is it important](https://rosystrategies.com/importance-of-integrated-marketing/) - Integrated marketing is the holistic approach to communication in marketing. It's making sure that you are being consistent in your marketing both online and offline. Consistency is key in making sure that consumers understand your marketing message, the consistency in that message will lead to better results on getting them to take action and ultimately
- [Seven Steps to a Better Integrated Marketing Communications Strategy](https://rosystrategies.com/better-integrated-marketing-communications/) - It's a question that's been asked many times: If all of your friends jumped off of a bridge would you? From major corporations to small businesses, jumping on a new trend without consideration for the integrated marketing communications (IMC) strategy is a common occurrence. Each time this happens, I have a very difficult time not
- [7 Tips for Using Pop-ups Without Harming Your SEO](https://rosystrategies.com/7-tips-for-using-pop-ups-without-harming-your-seo/) - To use or not to use pop-ups? That is the question. Specifically, it’s the question on a lot of SEO experts’ minds since January, when Google’s began devaluing intrusive pop-up ads along with other intrusive interstitials that might diminish mobile user experience. Of course, pop-up advertising works. The average conversion rate of high-performing pop-ups is
- [Digital Marketing Trends for 2017](https://rosystrategies.com/digital-marketing-trends/) - The 14 top rated digital marketing techniques for 2017 according to Smart Insights readers In this article, I'll take an in-depth look at what I see as the most significant trends in digital marketing for the year ahead. But, it's not only my view, since I have 'crowdsourced' the importance of the different trends rated
- [The Ultimate Guide to Build Your Brand Through Targeted And Valuable Content](https://rosystrategies.com/the-ultimate-guide-to-build-your-brand-through-targeted-and-valuable-content/) - The marketing and advertising landscape has changed irrevocably with the advent of the digital world; it is increasingly difficult to grab consumers’ attention in the crowded marketplace. So how can your brand stand out from the crowd? With an epic content marketing strategy, you will be able to connect with your consumers and build a
- [5 Ways to Get People to Remember You (And Your Company)](https://rosystrategies.com/5-ways-to-get-people-to-remember-you-and-your-company/) - After a recent lecture, a young consultant came up to me. “I have a problem,” he said. “People seem to forget me right away. I’ll remember meeting them, but they have no idea we connected before. I think I’m just not memorable enough. What can I do?” Being memorable is essential for every entrepreneur --
- [13 Fun Facts That Will Make Your 'About Me' A Lot Less Boring](https://rosystrategies.com/13-fun-facts-that-will-make-your-about-me-a-lot-less-boring/) - Too many business owners write professional bios that are the literary equivalent of sleeping pills. Don't fall into the same trap of writing only about your professional history. Include a few fun facts about your personal life, like this one: I know all the words to the opening song on Talent Roundup Day (Friday) on
- [Email vs. social: Which works best for B2C?](https://rosystrategies.com/email-vs-social-which-works-best-for-b2c/) - When you have limited time and resources, how do you choose which channel to focus on? Columnist Jordan Kasteler lays out the pros and cons of email marketing and social media to help you decide. If you’re a busy professional with a digital company, you’ve likely lamented a thousand times over where to focus your
- [Demand generation’s next frontier: 3 ways to tap into social to get more leads](https://rosystrategies.com/demand-generations-next-frontier-3-ways-to-tap-into-social-to-get-more-leads/) - Is social a key element of your demand generation strategy? If not, it needs to be. Contributor Will McInnes walks you through three ways to use social for demand generation. I can’t be the only CMO focusing on and prioritizing the measurement of the real bottom line of all marketing team activities: demand generation. Yet
- [6 Critical Social Strategy Mistakes to Avoid](https://rosystrategies.com/6-critical-social-strategy-mistakes-to-avoid/) - Opinion: Businesses fail at social media marketing for so many reasons, but more often than not, it is due to weak strategy Research shows that there are currently more than 2.8 billion social media users, and a whopping 83 percent of Americans use social media. Based on this, it is an easily established fact that
- [When Artificial Intelligence and Social Media Marketing Collide](https://rosystrategies.com/when-artificial-intelligence-and-social-media-marketing-collide/) - Both artificial intelligence and social media marketing are getting a lot of attention nowadays because of their huge benefits and growth potential. They are benefiting both businesses and normal people in various ways. The investment has already been growing in the artificial intelligence, and the investment is further expected to grow by around 300%, according
- [How Exactly Does Google AdWords Work?](https://rosystrategies.com/how-exactly-does-google-adwords-work/) - The key to how Google AdWords works is the Quality Score. Quality Score is generally how well an ad group, keywords, ad, and landing page relate to what a person is searching for, and how likely someone is to click on the ad. Here is Google's page for "Check and understand Quality Score." Now every
- [10 Reasons to Hire a PPC Management Expert](https://rosystrategies.com/10-reasons-to-hire-a-ppc-management-expert/) - In the battle for marketing dollars, SEO and PPC (pay-per-click) are in constant competition with one another. As Google changes its algorithms, companies find themselves competing against moving goal posts. SEO can be a slow process, and businesses in competitive industries may never be able to hold onto the number one rankings they desire. That’s
- [What Are 4 Key Aspects to a Well-Optimized Site](https://rosystrategies.com/aspects-to-a-well-optimized-site/) - Site optimization is essential to consistent and healthy brand exposure. Optimizing your website helps get your company to the top of search engines, increasing the likelihood of consumers visiting your site, browsing content or products and becoming purchasing customers. Site optimization doubly serves as a way to ensure that your site is competitive and user-friendly.
- [Importance of Managing Your Social Media Channels](https://rosystrategies.com/managing-social-media-channels/) - Once social media accounts are set up across the appropriately researched platforms, social media management becomes essential to digital success.
- [Marketing 101: Actionable Marketing Advice for Small Business](https://rosystrategies.com/actionable-marketing-advice-for-small-business/) - In this post, you’ll discover the basics of marketing 101. Battle-tested marketing strategies being used by the brightest marketing minds in the world right now. Is there a secret to small business marketing that converts? Some kind of voodoo magic that can turn even the dullest products and services into something everyone wants? Yes. And
- [Online Marketing Strategy for Small Business in 2017](https://rosystrategies.com/online-marketing-strategy-for-small-business-in-2017/) - If you wanted to create the most effective and reliable online marketing strategies for your small business in 2017, you will need to take a closer look on the changes and trends which are believed to poised to take off. It cannot be denied that attracting and keeping clients if the core of each and
- [How Much Time Do People Spend on Social Media?](https://rosystrategies.com/how-much-time-do-people-spend-on-social-media/) - Today's infographic will bring you either joy (as a marketer) or grief (as a consumer). Influencer marketing company MediaKix compiled time usage stats for various social media platforms and put the data together in a handy infographic. The average time spent daily on each of five major social media platforms varies from one minute on
- [Demand Generation VS. Inbound Marketing: Which Is Right for You?](https://rosystrategies.com/demand-generation-vs-inbound-marketing/) - Recent Studies Show That It Might Not Be One Or The Other When it comes to our own marketing, we definitely live our core value “Practice What You Preach,” and this article is right in line. The reason I mention this is because the blog articles in the versus collection are some of our top-performing
- [How To Build A Brand Strategy: 5 Key Questions](https://rosystrategies.com/build-a-brand-strategy/) - Determining how to build a solid brand strategy is an essential component of every great business plan. While a business plan helps to guide entrepreneurs on how to navigate the current marketplace, and develop a method for generating an annual revenue stream- brand strategy is the intentional planning of how your company will grow and
- [6 Ways to Use the Curiosity Gap in Your Marketing Campaigns](https://rosystrategies.com/curiosity-gap-in-marketing-campaigns/) - Media empires rise and fall, but the explosive growth in popularity of websites such as BuzzFeed and Upworthy during the past several years ushered in a new phenomenon in content – the “curiosity gap.” Mainstream media such as newspapers and magazines have long tantalized their audiences with salacious rumors and tawdry gossip to sell papers
- [New Benchmarking Report Examines Performance Marketing Strategies Within Financial Services](https://rosystrategies.com/marketing-strategies-finance/) - As the consumer revolution in retail banking continues, the whole financial services vertical has seen dramatic shifts towards electronic interactions across their consumer and business-to-business operations. A new study from financial services innovation event Future Digital Finance and partner marketing solution provider Performance Horizon takes a look at the wider variety of marketing channels firms have
- [Language and the Machine: Algorithms and the Future of Communication](https://rosystrategies.com/future-of-communication/) - Since the birth of the internet, the cell phone, and the computer, we’ve seen new elements of language emerge, including GIFs, emojis, online video, voice commands, haptic responses, chatbots and dozens of other forms of communication. SOFTWARE IS EATING OUR WORDS: By 2022 there will be more than 6 billion digitally connected citizens, 10 billion
- [Five Important Lessons On How To Attract High End Clients](https://rosystrategies.com/attract-high-end-clients/) - It is every entrepreneur’s goal to have high end clients — these are clients that can really create a big difference in the profitability of any business. They do not care at all about the cost as long as they can be certain to get superior quality. However, not all businesses know the essentials of
- [Automation: The Secret to Agile B2B Marketing](https://rosystrategies.com/secret-to-agile-b2b-marketing/) - Agile Marketing is a growing trend for 2017, but how do B2B marketers implement it? Workato's VP of Growth, Bhaskar Roy, details how businesses can embrace Agile Marketing through automation, and achieve the increased level of collaboration between departments that is required for business growth. Agile Marketing isn't a new concept. Modeled off of the
- [Why Personal Branding Is the Recruiting Secret You're Missing](https://rosystrategies.com/the-recruiting-secret-youre-missing/) - Don't let competitors scoop up the best talent. Instead, build and market a strong personal brand, broadcast it consistently on social media and back it up with business decisions. No one does personal branding better than Lady Gaga. Her Super Bowl halftime performance, while not as brazenly political as some would have expected, still showcased
- [Marketing Strategy for Pharmaceutical Products to Reach Doctors](https://rosystrategies.com/marketing-strategy-for-pharmaceutical-products-to-reach-doctors/) - With Evolving Laws, Pharmaceutical Companies are Using New Marketing Techniques. As the ones who write the scripts, physicians are the most important audience in pharmaceutical sales. Government regulations that place a heavy emphasis on disclosure and industry self-policing efforts, such as the PhRMA Code on Interactions with Healthcare Professionals, have required changes in how pharmaceutical
- [Helping small businesses succeed in a mobile world](https://rosystrategies.com/help-small-businesses-succeed-mobile-world/) - It's no secret – when small businesses succeed, communities thrive. We want to build and empower communities, which is why Facebook and Instagram are committed to helping small businesses grow. As more people turn to their phones to discover new things, small businesses need a strong mobile strategy. Facebook is the mobile solution for 65
- [7 Website Design Trends to Use When You Sell Services Online](https://rosystrategies.com/selling-services-website-trends/) - What is the point of a website? Depending on who you ask you will get a plethora of answers. Some websites are designed to help you show up in google, others are there for credibility purposes, some are to sell products and services directly from the website. No matter what your answer is, in the
- [How to Create an Instagram Marketing Strategy](https://rosystrategies.com/instagram-marketing-strategy/) - Instagram, with more than 40 billion images shared and 400 million monthly active users, generates an average of 80 million photos per day. The mobile-based photo- and video-sharing social network powers the sharing of images and creation of community among users around the world. At only six years old, the platform has shown significant growth
- [5 Key PR Trends to Watch in 2017](https://rosystrategies.com/pr-trends-to-watch-in-2017/) - Now that January is upon us, it is an ideal time to reflect back on the past year and look to 2017. The public relations industry saw its importance elevated in 2016 due to a number of high-profile corporate missteps. Coupled with a highly contentious presidential election, the American people were bombarded with messaging through
- [The New Era of Phone Marketing in Professional Services](https://rosystrategies.com/phone-marketing-in-professional-services/) - Sometimes market research can reveal real surprises. The 2017 High Growth Survey was no exception. Over 1,100 firms with combined revenues of over $200 billion participated in Hinge’s second annual study of marketing and growth for professional services firms. Participants were asked about a variety of topics including financial performance, strategy, and marketing. During our
- [What Every Business Owner Must Know About SEO](https://rosystrategies.com/know-about-seo/) - Did you know? Your company is paying to be on the first page of Google search results. Let me explain. You’re either paying up to $65+ a click for AdWords ads (PPC). Or you’re paying someone to create content and optimize your website for search (SEO). Or you’re paying in terms of lost sales to

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